{"id":3748,"date":"2014-01-15T22:01:33","date_gmt":"2014-01-15T22:01:33","guid":{"rendered":"https:\/\/cherylroll.com\/searchcap-the-day-in-search-january-15-2014-181864\/"},"modified":"2014-01-15T22:01:33","modified_gmt":"2014-01-15T22:01:33","slug":"searchcap-the-day-in-search-january-15-2014-181864","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/searchcap-the-day-in-search-january-15-2014-181864\/","title":{"rendered":"SearchCap: The Day In Search, January 15, 2014"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"scap240px\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20240%20240'%3E%3C\/svg%3E\" width=\"240\" height=\"240\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px.jpg 240w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-113x113.jpg 113w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-95x95.jpg 95w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-96x96.jpg 96w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-150x150.jpg 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-100x100.jpg 100w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-144x144.jpg 144w\" data-lazy-sizes=\"(max-width: 240px) 100vw, 240px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"scap240px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px.jpg\" width=\"240\" height=\"240\">Below is what happened in search today, as reported on <a href=\"https:\/\/cherylroll.com\/\">Search Engine Land<\/a> and from other places across the web.<\/p>\n<h2>From Search Engine Land:<\/h2>\n<ul>\n<li><strong><a title=\"EU Wants More Search Concessions, Google Defies French Authority\" href=\"https:\/\/cherylroll.com\/eu-wants-more-search-concessions-google-pushes-back-in-france-181836\">EU Wants More Search Concessions, Google Defies French Authority<\/a><\/strong><br \/>\nRound and round she goes. The European Commission is seeking a final round of &ldquo;concessions&rdquo; from Google in an 11th hour effort to settle potential antitrust claims against the company. EU Competition Commissioner Joaquin Almunia made public statements asserting that Google needs to deliver additional, revised proposals within weeks to avoid a formal antitrust proceeding. [&hellip;]<\/li>\n<li><strong><a title=\"Is Lowe&rsquo;s The First Brand To Adopt Jelly?\" href=\"https:\/\/cherylroll.com\/is-lowes-the-first-brand-to-adopt-jelly-181837\">Is Lowe&rsquo;s The First Brand To Adopt Jelly?<\/a><\/strong><br \/>\nA new social network or online community comes along and every brand has to answer one basic question: Should we be active in this channel? No matter whether you&rsquo;re among the world&rsquo;s biggest brands, or a small home-based business, that&rsquo;s a question you have to wrestle with. Lowe&rsquo;s, the home improvement retailer, appears to have [&hellip;]<\/li>\n<li><strong><a title=\"Google&rsquo;s Matt Cutts: We Don&rsquo;t Have Different Algorithms For Different Web Position Slots\" href=\"https:\/\/cherylroll.com\/googles-matt-cutts-we-dont-have-different-algorithms-for-different-web-position-slots-181821\">Google&rsquo;s Matt Cutts: We Don&rsquo;t Have Different Algorithms For Different Web Position Slots<\/a><\/strong><br \/>\nGoogle&rsquo;s head of search spam, Matt Cutts, posted a video answering another webmaster question. The question was, &ldquo;Are results in different positions ranked by different algorithms?&rdquo; The answer is no, Google does not have reserve web search results slots or positions for ranking for specific algorithms. For example, slots 3-5 in the results are not [&hellip;]<\/li>\n<li><strong><a title=\"The Big SMX West Preview &ndash; A Virtual Tour Of What To Expect\" href=\"https:\/\/cherylroll.com\/the-big-smx-west-preview-181721\">The Big SMX West Preview &ndash; A Virtual Tour Of What To Expect<\/a><\/strong><br \/>\nSearch Engine Land&rsquo;s SMX West search marketing conference is returning to San Jose on March 11-13, 2014. We&rsquo;ve got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. SMX West is a can&rsquo;t-miss event for all serious marketers, whether you&rsquo;re the CMO or working to implement your key campaigns on a [&hellip;]<\/li>\n<li><strong><a title=\"Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites\" href=\"https:\/\/cherylroll.com\/report-search-engines-owned-more-than-40-of-upstream-traffic-to-retailer-websites-during-2013-holiday-season-181657\">Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites<\/a><\/strong><br \/>\nAs part of its Consumer Insights webinar last week, marketing services firm Experian revealed search engines were responsible for driving more than 40 percent of upstream traffic to Hitwise 500 Retailer websites during the 2013 holiday season. While still representing the largest share, Experian reported search engines experienced a 13 percent drop in the amount [&hellip;]<\/li>\n<li><strong><a title=\"Health &amp; Medical SMBs Spend More On Marketing Than Other Industries\" href=\"https:\/\/cherylroll.com\/health-medical-smbs-spend-more-on-marketing-than-other-industries-181503\">Health &amp; Medical SMBs Spend More On Marketing Than Other Industries<\/a><\/strong><br \/>\nWhen we conducted an online survey of 668 US small and medium-sized businesses in October 2013, a large number of these businesses (just over 20%) classified themselves as belonging to the Health &amp; Medical Industry. This group consisted of a wide spread of specialists, including chiropractors, dentists, mental health practices, medical family practices, pharmacies, psychologists and [&hellip;]<\/li>\n<\/ul>\n<h2>Recent Headlines From <a href=\"https:\/\/martech.org\/\">MarTech<\/a>, Our Sister Site Dedicated To Internet Marketing:<\/h2>\n<ul>\n<li><a title=\"Nestle Kicks-Off Its First Super Bowl Appearance With Teaser Ad Full Of Innuendo\" href=\"https:\/\/martech.org\/butterfinger-releases-its-superbowl-couples-therapy-teaser-ad-for-peanut-butter-cups-candy\/\">Nestle Kicks-Off Its First Super Bowl Appearance With Teaser Ad Full Of Innuendo<\/a><\/li>\n<li><a title=\"Jaguar Teases First-Ever Super Bowl Ad, Says It Wants To Win The &ldquo;Real-Time&rdquo; Game\" href=\"https:\/\/martech.org\/jaguar-teases-first-ever-super-bowl-ad-says-it-wants-to-win-the-real-time-game\/\">Jaguar Teases First-Ever Super Bowl Ad, Says It Wants To Win The &ldquo;Real-Time&rdquo; Game<\/a><\/li>\n<li><a title=\"Will This &ldquo;Devil Baby&rdquo; Video Scare You Into Watching &ldquo;Devil&rsquo;s Due&rdquo; In Theaters?\" href=\"https:\/\/martech.org\/devil-baby-prankvert-scares-up-loads-of-attention-but-does-devils-due-film-get-lost-in\/\">Will This &ldquo;Devil Baby&rdquo; Video Scare You Into Watching &ldquo;Devil&rsquo;s Due&rdquo; In Theaters?<\/a><\/li>\n<li><a title=\"How To Be The #1 Trending Hashtag On Twitter: Lessons From Nat Geo&rsquo;s #KillingKennedy Campaign\" href=\"https:\/\/martech.org\/how-to-be-the-1-trending-hashtag-on-twitter-lessons-from-nat-geos-killingkennedy-campaign\/\">How To Be The #1 Trending Hashtag On Twitter: Lessons From Nat Geo&rsquo;s #KillingKennedy Campaign<\/a><\/li>\n<li><a title=\"The Big SMX West Preview &ndash; A Virtual Tour Of What To Expect\" href=\"https:\/\/martech.org\/the-big-smx-west-preview-a-virtual-tour-of-what-to-expect\/\">The Big SMX West Preview &ndash; A Virtual Tour Of What To Expect<\/a><\/li>\n<li><a title=\"Galaxy S3 And 10&Prime; Tablets Dominate Samsung-Android Traffic\" href=\"https:\/\/martech.org\/report-samsung-galaxy-s3-and-10-tablets-dominate-android-traffic\/\">Galaxy S3 And 10&Prime; Tablets Dominate Samsung-Android Traffic<\/a><\/li>\n<li><a title=\"2014 Super Bowl Advertisers To Follow On Twitter\" href=\"https:\/\/martech.org\/2014-super-bowl-advertisers-to-follow-on-twitter\/\">2014 Super Bowl Advertisers To Follow On Twitter<\/a><\/li>\n<li><a title=\"My Prediction For Email Open Rates In 2014\" href=\"https:\/\/martech.org\/my-prediction-for-email-open-rates-in-2014\/\">My Prediction For Email Open Rates In 2014<\/a><\/li>\n<li><a title=\"Facebook And YouTube: Top Social Traffic Sources For E-Commerce In December\" href=\"https:\/\/martech.org\/facebook-youtube-top-social-ecommerce\/\">Facebook And YouTube: Top Social Traffic Sources For E-Commerce In December<\/a><\/li>\n<li><a title=\"LinkedIn Paid Ads: A Beginner&rsquo;s Guide\" href=\"https:\/\/martech.org\/linkedin-paid-ads-a-beginners-guide\/\">LinkedIn Paid Ads: A Beginner&rsquo;s Guide<\/a><\/li>\n<\/ul>\n<h2>Search News From Around The Web:<\/h2>\n<p><strong>Industry<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.reuters.com\/article\/2014\/01\/15\/us-eu-google-idUSBREA0E0PF20140115\">EU says needs more concessions from Google within weeks in anti-trust probe<\/a>, Reuters<\/li>\n<li><a href=\"https:\/\/www.seroundtable.com\/google-webmaster-tools-lawsuit-17962.html\">Lawyer Threatens To Sue Google Over Lack Of Response In Webmaster Tools<\/a>, Search Engine Roundtable<\/li>\n<li><a href=\"https:\/\/www.mcsweeneys.net\/articles\/living-the-dream-the-life-of-a-senior-search-engine-marketing-specialist\">The Life of a Senior Search Engine Marketing Specialist.<\/a>, McSweeney&rsquo;s Internet Tendency<\/li>\n<\/ul>\n<p><strong>Local &amp; Maps<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.webpresence.tv\/uk-blog\/mobile-search-case-calm-carry\/#.UtbM7vYWpJY\">Mobile Search: A Case Of Keep Calm And Carry On<\/a>, Webpresence<\/li>\n<\/ul>\n<p><strong>Link Building<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/moz.com\/blog\/the-power-of-authors-and-content-for-link-building\">The Power of Authors and Content for Link Building<\/a>, Moz<\/li>\n<\/ul>\n<p><strong>Searching<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.seroundtable.com\/google-lock-safesearch-broke-17959.html\">Google Fixes The Broken Lock SafeSearch Button<\/a>, Search Engine Roundtable<\/li>\n<\/ul>\n<p><strong>SEO<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.seroundtable.com\/google-webmaster-tools-site-move-17960.html\">Google Looking To Build Site Moving Tool\/Features In Webmaster Tools<\/a>, Search Engine Roundtable<\/li>\n<li><a href=\"https:\/\/www.seroundtable.com\/google-rich-snippet-spam-rankings-17961.html\">Google Tells Webmaster: Your Rich Snippet Spam Didn&rsquo;t Impact Your Site&rsquo;s Rankings<\/a>, Search Engine Roundtable<\/li>\n<li><a href=\"https:\/\/www.searchenginepeople.com\/blog\/925-seo-in-2014.html\">How SEO has changed: SEO Techniques and Practices for 2014<\/a>, Search Engine People<\/li>\n<li><a href=\"https:\/\/raventools.com\/blog\/meta-descriptions-how-to-guide\/\">How To Write Meta Descriptions for Maximum Clicks<\/a>, Raven<\/li>\n<li><a href=\"https:\/\/econsultancy.com\/blog\/64125-three-things-seos-need-to-know-to-prevent-site-redesign-disaster\">Three things SEOs need to know to prevent site redesign disaster<\/a>, Econsultancy<\/li>\n<li><a href=\"https:\/\/www.lunametrics.com\/blog\/2014\/01\/15\/ways-shift-seo-strategy-2014-mindset\/#sr=gffemz.dpn&amp;m=r&amp;cp=(sfgfssbm)&amp;ct=-tmc&amp;ts=1373921470\">Three Ways to Shift Your SEO Strategy to a 2014 Mindset<\/a>, Luna Metrics<\/li>\n<\/ul>\n<p><strong>SEM \/ Paid Search<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/advertise.bingads.microsoft.com\/en-us\/blogpost\/128973\/bing-ads-blog\/bing-ads-traffic-quality-resource-center-goes-global\">Bing Ads Traffic Quality Resource Center Goes Global<\/a>, Bing Ads<\/li>\n<li><a href=\"https:\/\/searchenginewatch.com\/article\/2322972\/Christening-a-New-Marketing-Holiday-for-B2B-PPC-Golden-Opportunity-Month\">Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month<\/a>, Search Engine Watch<\/li>\n<\/ul>\n<hr>\n","protected":false},"excerpt":{"rendered":"<p>Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: EU Wants More Search Concessions, Google Defies French Authority Round and round she goes. The European Commission is seeking a final round of &ldquo;concessions&rdquo; from Google in an 11th hour effort [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[32],"class_list":{"0":"post-3748","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-platforms","8":"tag-platforms"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SearchCap: The Day In Search, January 15, 2014 - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/searchcap-the-day-in-search-january-15-2014-181864\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SearchCap: The Day In Search, January 15, 2014 - SEO\" \/>\n<meta property=\"og:description\" content=\"Below is what happened in search today, as reported on Search Engine Land and from other places across the web. 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