{"id":375,"date":"2024-05-02T19:30:10","date_gmt":"2024-05-02T19:30:10","guid":{"rendered":"https:\/\/cherylroll.com\/google-doj-closing-arguments-begin-440144\/"},"modified":"2024-05-02T19:30:10","modified_gmt":"2024-05-02T19:30:10","slug":"google-doj-closing-arguments-begin-440144","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-doj-closing-arguments-begin-440144\/","title":{"rendered":"Google, DOJ make closing arguments in antitrust trial"},"content":{"rendered":"
Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly.<\/p>\n
Rewind.<\/strong> The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall. <\/p>\n Why we care: <\/strong>The outcome of this case could forever change how Google operates, which would have downstream impacts on search marketers. The ruling could lead to a leveling of the advertising market, meaning lower costs and more choice.<\/p>\n What to watch:<\/strong> The DOJ will summarise its significant allegations against Google on Thursday and Friday. Allegations come down to these three main points:<\/p>\n The other side<\/strong>: Google rejected accusations of anticompetitive conduct, asserting that users prefer its best-in-class search engine and that its dominance is not due to any alleged monopolistic tactics.<\/p>\n Bottom line:<\/strong> This landmark case carries existential implications for Google’s core search business if the DOJ prevails. <\/p>\n What’s next: <\/strong>After closing arguments, Judge Amit Mehta will weigh the liability case before him. One potential (though unlikely) outcome could be a breakup of Google, which will be determined later if he rules against the company.<\/p>\n Google and the Department of Justice are presenting their closing arguments today and tomorrow in the government’s landmark antitrust case against the company that owns a global search monopoly. Rewind. The 10-week, high-stakes legal battle probed the business practices of Googe Search last fall. Catch up on all the issues at play in U.S. vs. […]<\/p>\n","protected":false},"author":2,"featured_media":375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":{"0":"post-375","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ppc","8":"tag-ppc"},"yoast_head":"\n\n
\n
\n
\n","protected":false},"excerpt":{"rendered":"