{"id":3799,"date":"2013-12-31T22:03:10","date_gmt":"2013-12-31T22:03:10","guid":{"rendered":"https:\/\/cherylroll.com\/searchcap-the-day-in-search-december-31-2013-180977\/"},"modified":"2013-12-31T22:03:10","modified_gmt":"2013-12-31T22:03:10","slug":"searchcap-the-day-in-search-december-31-2013-180977","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/searchcap-the-day-in-search-december-31-2013-180977\/","title":{"rendered":"SearchCap: The Day In Search, December 31, 2013"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" alt=\"scap240px\" src=\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20240%20240'%3E%3C\/svg%3E\" width=\"240\" height=\"240\" data-lazy-srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px.jpg 240w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-113x113.jpg 113w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-95x95.jpg 95w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-96x96.jpg 96w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-150x150.jpg 150w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-100x100.jpg 100w, https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px-144x144.jpg 144w\" data-lazy-sizes=\"(max-width: 240px) 100vw, 240px\" data-lazy-src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px.jpg\"><img loading=\"lazy\" decoding=\"async\" alt=\"scap240px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/08\/scap240px.jpg\" width=\"240\" height=\"240\">Below is what happened in search today, as reported on <a href=\"https:\/\/cherylroll.com\/\">Search Engine Land<\/a> and from other places across the web.<\/p>\n<h2>From Search Engine Land:<\/h2>\n<ul>\n<li><strong><a href=\"https:\/\/cherylroll.com\/infographic-the-biggest-changes-to-google-search-in-2013-180909\" title=\"Infographic: The Biggest Changes To Google Search In 2013\">Infographic: The Biggest Changes To Google Search In 2013<\/a><\/strong>\n<p>What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed information? How about an infographic rundown, as we close out the year? Produced by the folks at E2M Solutions, the infographic covers a number of important updates and other developments relating to Google [&hellip;]<\/p>\n<\/li>\n<li><strong><a href=\"https:\/\/cherylroll.com\/ppc-excel-tips-for-every-level-part-3-advanced-level-keyword-research-and-data-visualization-180873\" title=\"PPC Excel Tips For Every Level: Part 3, Advanced Level Keyword Research And Data Visualization\">PPC Excel Tips For Every Level: Part 3, Advanced Level Keyword Research And Data Visualization<\/a><\/strong>\n<p>We close out our three-part series of Excel tips from Bing Ads Evangelist John Gagnon today with some advanced level tools that, in fact, even beginners can start using successfully today. While many of the tips we&rsquo;ve covered can also help SEOs as well as PPC practitioners, today&rsquo;s focus on keyword research is particularly relevant to [&hellip;]<\/p>\n<\/li>\n<li><strong><a href=\"https:\/\/cherylroll.com\/top-search-marketing-columns-of-2013-180129\" title=\"Top Search Marketing Columns of 2013\">Top Search Marketing Columns of 2013<\/a><\/strong>\n<p>This past year saw many exciting changes in the world of search. From the birth of Enhanced Campaigns and Hummingbird to the death of the Keyword Tool and keyword referral data, search marketers of all stripes have had to make quite a few adjustments to their daily routines and long-term strategies. While the editorial staff [&hellip;]<\/p>\n<\/li>\n<li><strong><a href=\"https:\/\/cherylroll.com\/the-global-seo-content-marketing-landscape-180718\" title=\"The Global SEO &amp; Content Marketing Landscape\">The Global SEO &amp; Content Marketing Landscape<\/a><\/strong>\n<p>Search unifies people across the globe, and search engines are the catalyst for making that connection. For global brands, optimizing for different search engines and different cultures increases awareness, visibility, traffic and conversions. Global SEO and content marketing are more importance than ever! The 2013 year saw search engine heroes and underdogs fight for their [&hellip;]<\/p>\n<\/li>\n<li><strong><a href=\"https:\/\/cherylroll.com\/year-of-the-hummingbird-our-top-seo-columns-of-2013-180281\" title=\"Year Of The Hummingbird: Our Top SEO Columns Of 2013\">Year Of The Hummingbird: Our Top SEO Columns Of 2013<\/a><\/strong>\n<p>Our All Things SEO column covers a wide range of topics within the realm of organic search, and this past year saw no dearth of material for our columnists. Perhaps one of the most widely discussed issues within the SEO community in 2013 was the loss of keyword referral data, as Google moved to encrypt [&hellip;]<\/p>\n<\/li>\n<li><strong><a href=\"https:\/\/cherylroll.com\/new-years-eve-2013-google-logo-celebrating-the-new-year-with-a-disco-180921\" title=\"New Year&rsquo;s Eve 2013 Google Logo Is Bringing In The New Year With A Disco\">New Year&rsquo;s Eve 2013 Google Logo Is Bringing In The New Year With A Disco<\/a><\/strong>\n<p>Today&rsquo;s Google logo is celebrating New Year&rsquo;s Eve disco-style. The interactive logo includes a spinning disco ball, pounding speakers and a light-up dance floor. The numbers for &ldquo;2013&Prime; dance away, while the number &ldquo;4&Prime; awaits to takes its spot with glancing eyes. Clicking the logo delivers search results for &ldquo;New Year&rsquo;s Eve 2013.&rdquo; The logo [&hellip;]<\/p>\n<\/li>\n<\/ul>\n<h2>Recent Headlines From <a href=\"https:\/\/martech.org\/\">MarTech<\/a>, Our Sister Site Dedicated To Internet Marketing:<\/h2>\n<ul>\n<li><a href=\"https:\/\/martech.org\/top-columns-on-marketing-land-in-2013\/\" title=\"Top Columns On Marketing Land In 2013\">Top Columns On Marketing Land In 2013<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/10-new-years-resolutions-for-the-evergreen-marketer\/\" title=\"10 New Year&rsquo;s Resolutions For Marketers\">10 New Year&rsquo;s Resolutions For Marketers<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/top-10-mobile-marketing-posts-for-2013\/\" title=\"Our 10 Most Popular Mobile Marketing Columns Of 2013\">Our 10 Most Popular Mobile Marketing Columns Of 2013<\/a><\/li>\n<li><a href=\"https:\/\/martech.org\/leaked-facebooks-international-mobile-numbers-show-successful-global-adoption\/\" title=\"Leaked: Facebook&rsquo;s International Mobile Numbers Show Successful Global Adoption\">Leaked: Facebook&rsquo;s International Mobile Numbers Show Successful Global Adoption<\/a><\/li>\n<\/ul>\n<h2>Search News From Around The Web:<\/h2>\n<p><strong>Industry<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.slate.com\/blogs\/future_tense\/2013\/12\/30\/google_s_eric_schmidt_we_win_even_when_economy_suffers.html?wpisrc=burger_bar\">Google&rsquo;s Eric Schmidt: &#8220;We win&#8221; even when economy suffers.<\/a>, slate.com<\/li>\n<\/ul>\n<p><strong>Local &amp; Maps<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/news.cnet.com\/8301-13579_3-57616391-37\/ios-7-snags-78-percent-of-all-apple-devices\/?part=rss&amp;subj=news&amp;tag=title\">iOS 7 snags 78 percent of all Apple devices<\/a>, CNET News<\/li>\n<\/ul>\n<p><strong>SEO<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.seroundtable.com\/google-sitemap-zero-17895.html\">Google XML Sitemap Shows Zero Indexed URLs<\/a>, Search Engine Roundtable<\/li>\n<li><a href=\"https:\/\/www.wired.com\/insights\/2013\/12\/best-worst-thing-ever-happen-seo\/?cid=co16455404\">The Best and Worst Thing to Ever Happen to SEO<\/a>, Wired<\/li>\n<li><a href=\"https:\/\/searchenginewatch.com\/article\/2320353\/Top-10-SEO-New-Years-Resolutions-for-a-Successful-2014\">Top 10 SEO New Year&rsquo;s Resolutions for a Successful 2014<\/a>, Search Engine Watch<\/li>\n<\/ul>\n<p><strong>Search Marketing<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.theguardian.com\/technology\/2013\/dec\/29\/google-advertising-viewability-technology\">Google targets big brand advertisers with &lsquo;game-changing&rsquo; technology<\/a>, theguardian.com<\/li>\n<li><a href=\"https:\/\/www.koozai.com\/blog\/search-marketing\/seo-2014-long-game-get-longer\/\">SEO 2014 &ndash; What Site Owners Really Need To Understand<\/a>, koozai.com<\/li>\n<\/ul>\n<hr>\n","protected":false},"excerpt":{"rendered":"<p>Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Infographic: The Biggest Changes To Google Search In 2013 What were some of the biggest changes to Google Search in 2013, in terms of how its search algorithms ranked and displayed [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31],"tags":[32],"class_list":{"0":"post-3799","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-platforms","8":"tag-platforms"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SearchCap: The Day In Search, December 31, 2013 - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/searchcap-the-day-in-search-december-31-2013-180977\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SearchCap: The Day In Search, December 31, 2013 - SEO\" \/>\n<meta property=\"og:description\" content=\"Below is what happened in search today, as reported on Search Engine Land and from other places across the web. 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