{"id":385,"date":"2024-04-30T19:46:09","date_gmt":"2024-04-30T19:46:09","guid":{"rendered":"https:\/\/cherylroll.com\/google-ads-will-pause-low-activity-keywords-starting-in-june-440085\/"},"modified":"2024-04-30T19:46:09","modified_gmt":"2024-04-30T19:46:09","slug":"google-ads-will-pause-low-activity-keywords-starting-in-june-440085","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-ads-will-pause-low-activity-keywords-starting-in-june-440085\/","title":{"rendered":"Google Ads will pause low-activity keywords starting in June"},"content":{"rendered":"
Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team. <\/p>\n
What is low activity?<\/strong> Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months.<\/p>\n Why we care.<\/strong> Navah Hopkins explained it well on LinkedIn: “Keywords with no impressions in your account are dragging down your account performance. We’ve seen documentation from the DOJ trial highlighting an account Quality Score – what do you think having hundreds\/thousands of zero impression keywords does to the account?”<\/p>\n Unpausing paused keywords.<\/strong> If you unpause a paused keyword in Google Ads, Google will automatically pause it again if it receives no impressions over the next three months.<\/p>\n Why the change.<\/strong> So advertisers “focus on keywords that drive results,” Google said.<\/p>\n