{"id":3858,"date":"2013-12-17T22:01:59","date_gmt":"2013-12-17T22:01:59","guid":{"rendered":"https:\/\/cherylroll.com\/searchcap-the-day-in-search-december-17-2013-180165\/"},"modified":"2013-12-17T22:01:59","modified_gmt":"2013-12-17T22:01:59","slug":"searchcap-the-day-in-search-december-17-2013-180165","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/searchcap-the-day-in-search-december-17-2013-180165\/","title":{"rendered":"SearchCap: The Day In Search, December 17, 2013"},"content":{"rendered":"
Below is what happened in search today, as reported on Search Engine Land<\/a> and from other places across the web.<\/p>\n Industry<\/strong><\/p>\n Local & Maps<\/strong><\/p>\n Link Building<\/strong><\/p>\n Searching<\/strong><\/p>\n SEO<\/strong><\/p>\n SEM \/ Paid Search<\/strong><\/p>\n Search Marketing<\/strong><\/p>\nFrom Search Engine Land:<\/h2>\n
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\nAn early look at the paid search performance this holiday season shows retailers invested at record levels, beginning earlier, and are realizing new levels of revenue from their paid search efforts this year. The record highs in paid search activity set in 2012 were surpassed this year as clicks increased 27 percent, impressions rose 12.5 […]<\/li>\n
\nBing has added a new set of decorations to their search results for the holidays. If you search for [christmas] at Bing, you will see a new wintery top area that counts down to Christmas day, lets you swap out different snowmen and also sends you to the Santa Tracker. Here is a picture of […]<\/li>\n
\nGoogle has published its top ten global trending searches of 2013, with the recently deceased South African leader Nelson Mandela ranking No. 1 for this year’s top global searches: It’s perhaps unsurprising that the #1 trending search of 2013 was an international symbol of strength and peace: Nelson Mandela. Global search interest in the former […]<\/li>\n
\nPhandroid.com, a website devoted to Android news and updates, has discovered Google’s latest holiday-themed Easter Egg. When performing a Google search for “Let’s go caroling” on an Android or iOS device, the first result includes the question “Which carol would you like to sing?” along with a list of the following five carols: “Jingle Bells” […]<\/li>\n
\nWhile discussing the changes in the search industry with a B2B marketing colleague earlier this month, he mentioned that many marketing professionals may be confused about SEO, particularly when it comes to advising clients on search initiatives. Jargon, conflicting “expert” opinion, and technological changes (like search algorithm updates) all add to the confusion. B2B marketers […]<\/li>\n
\n2014 will offer a new killer SEO technique or two, it’s my bet that leading the charge will be changes to the mobile SEO algorithm in Google. Or, more specifically, changes to the algorithm’s sensitivity to your site render speed on a smartphone device.<\/li>\n<\/ul>\nRecent Headlines From MarTech<\/a>, Our Sister Site Dedicated To Internet Marketing:<\/h2>\n
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Search News From Around The Web:<\/h2>\n
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