{"id":387,"date":"2024-04-30T13:00:00","date_gmt":"2024-04-30T13:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/future-seo-ai-powered-world-440023\/"},"modified":"2024-04-30T13:00:00","modified_gmt":"2024-04-30T13:00:00","slug":"future-seo-ai-powered-world-440023","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/future-seo-ai-powered-world-440023\/","title":{"rendered":"The future of SEO in an AI-powered world"},"content":{"rendered":"
The Google interface we know today will be gone in less than three years.<\/p>\n
As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did. <\/p>\n
Why? <\/p>\n
Simply put, Yahoo had the best user experience on the web for 10 years, but Google provided a better one.<\/p>\n
Now, think about this. Let’s say you have all kinds of questions about the world:<\/p>\n
And what if you had a butler who was brilliant at every subject in the world and could give you the best answer to any question you had, not just an accurate answer but helpful, friendly and thoughtful?<\/p>\n
Oh, and your butler refuses to take any money from you. It mainly wants to compete with your dog to be your best friend without all the licking.<\/p>\n
If you had someone at your beck and call every minute of every day, would you ever go to a Google Search box again?<\/p>\n
Five years ago, Rand Fishkin was one of the first to sound the alarm<\/a> on the rise of “zero-click searches,” when Google introduced featured snippets and universal search results.<\/p>\n At the time, we all decried it as a land grab from Google. It had the effect of “trapping” users on Google’s sites so they would click more paid ads and visit more Google properties.<\/p>\n However, in fairness to Google, they really were looking to improve the user experience. They knew that the vast majority of people who search for something don’t want to wade through listing after listing. They just want an answer.<\/p>\n Every SEO<\/a> professional knows this, too. Nearly 70%<\/a> of searchers don’t even click past the first three results. <\/p>\n In the search landscape of the future, yes, people will still use the Google interface we know today for things like research and exploration. But expect the 70% of searchers who don’t click past the first three Google results to flock to AI for answers.<\/p>\n Those of us who’ve been in SEO for a while have lost count by now of how often the mainstream media has declared that “SEO is dead.”<\/p>\n My response to this has always been: as long as there are humans in the world and those humans are searching for something, SEO will never be dead. <\/p>\n Sure, the definition of what a “search engine” is will change over time. At one point, it was called “the Dewey Decimal System.” Then it was “Archie,” “Yahoo” then “Google.”<\/p>\n What will it be called next? “ChatGPT?” “Gemini?” “Grok?” Or something else entirely?<\/p>\n Or will multiple large language models (LLMs) arise, each trained in different areas of expertise? <\/p>\n Only time will tell what the exact landscape will look like, but one thing is for sure: the world will need a lot more “SEO.”<\/p>\n To answer the question of what SEO will look like in the future, we need to think about what search itself will look like.<\/p>\nIs SEO dead?<\/h2>\n
What does SEO look like in an AI-driven world?<\/h2>\n