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<\/a>Consumer packaged goods (CPG) manufacturers have been spending an average of $6.2 million monthly on Google AdWords in the US over the past three years, according to a new AdGooroo study which looked at ad impressions between August 2012 and July 2013. All of the CPG companies engaged in brand marketing, but AdGooroo found that several brands took surprising approaches in their targeting to reach their desired audiences in search.<\/p>\n![\"Colgate](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/12\/colgate-adwords-keywords-adgooroo.png\")
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