Webvisor<\/a> section of Metrika, users can record videos of individual site visits. Its promotional website says that Webvisor, “Lets you look through the eyes of your users at mouse movements, clicks, scrolling, keystrokes and completing forms as well as text selection and copying.”<\/p>\nHow Do You Generate Rankings For A New Website Without Using Links?<\/h2>\n
But if links are no longer involved and human interaction with your site is the key, how do you generate enough user visits to a new site before it’s even begun to rank in Yandex results? Alexander believes this is easier than it might appear, “There are two important strategies to consider; firstly for major sites targeting high volume important queries – for instance in Russia this might be [buying windows for houses], the key is to generate a lot of traffic to your site using all of the marketing and normal traffic generating methods open to you – which of course also includes links from high profile blogs or relevant sites.”<\/p>\n
![Alexander Sadovsky Head Of Web Search - Yandex Thinks Spam LInks \"Cheat Users\"](\"\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20600%20397'%3E%3C\/svg%3E\")
![Alexander Sadovsky Head Of Web Search - Yandex Thinks Spam LInks \"Cheat Users\"](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/12\/Alexander-Sadovsky-Yandex-600x397.jpg\")
<\/p>\n
Alexander Sadovsky Head Of Web Search – Yandex Thinks Spam Links “Cheat Users” and Use “Smoke and Mirrors.” Source: Yandex<\/p>\n
“In the second case, for sites targeting long tail queries, they don’t need to worry as their content will bring users to their site and enable it to perform well in Yandex’s ranked results!”<\/p>\n
Yandex launched machine learning algorithms in 2009 called Spectrum and Matrixnet. Spectrum analyses the type of query and Matrixnet is the algorithm itself and this depends on website assessors pre-defining what a quality site looks like for a typical user – then matches the algorithm factors automatically to deliver that result. Alexander confirmed that link penalties are query independent so even though this new algorithm will only apply to the commercial queries and will be neutral to links, the rankings may still be affected right now by a general link penalty.<\/p>\n
So it seems that a future search marketing world after links will be much more focused on attractive usability and ease of transaction for users as well as ensuring the site has traffic going to it in the first place. Link building may not die after all, but the metrics will be very different and only links which drive real user traffic will have any value at all.<\/p>\n
\nContributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n
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![The Slide Used By Alexander Sadovsky To Announce The New Algorithm Says In Russian \"Without Links At All\". Source: Yandex](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/12\/Without-Links-At-All-Yandex-300x169.png\")