Bing Ads Express<\/a> is really easy, and the one-time set-up can be completed in just a few minutes.<\/p>\nStep 1:<\/b> Provide business details like name, address, category and URL. Additional rich data like store hours, images, video and payment methods are optional fields, which if provided can be displayed in the organic results on Bing.<\/p>\n
Step 2:<\/b> Once the business information is complete, users create a text ad outlining the product or service they would like to promote as part of their search engine marketing campaign. Once the ad is complete, just select the radius and budget, and hit save.<\/p>\n
Step 3:<\/b> Final step is inputting the payment information and any promotional coupons the user might have. That completes the set up, and within a matter of few hours, the campaign is live across Bing, Yahoo and their partner sites.<\/p>\n
What about agencies managing multiple businesses, would they also use the same method?<\/em><\/strong><\/p>\nFor partners managing online presence for multiple businesses, we have a very simple yet scalable solution in place. Using just a spreadsheet, agencies can manage the online presence for thousands of businesses. So it doesn’t matter whether an agency is managing 10 businesses or 10,000, simply add the basic business info, category and monthly budget in the spreadsheet and upload it to the Bing Ads Express platform.<\/p>\n
Using that information, we simultaneously both claim and verify each individual business’ Bing Places business listing and also create the search engine marketing campaign. Agency partners can now manage both the organic presence on Bing for their customers as well as their promotional budget across the Yahoo Bing Network with minimal effort and resources.<\/p>\n
Is the future of Paid Search Marketing going to be more about intelligent automation like Bing Ads Express, or more sophisticated, manual advanced features?<\/em><\/strong><\/p>\nWe believe there is a huge demand for both solutions, and we see them coexisting. There is the segment of advertisers who have the time, expertise and\/or resources to manage their search advertising very efficiently, and solutions like Bing Ads will keep evolving to provide them with more insights and tools to run their campaigns better and deliver the best possible ROI.<\/p>\n
At the same time, we have this large segment of small businesses that lack the resources and expertise to run a search campaign themselves, and that’s why they still have not made the transition to online search advertising. These businesses are looking for “do it for me” solutions, and an automated option like Bing Ads Express is the right fit for them.<\/p>\n
\nContributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n
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