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Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/paid-search-spend-surges-27-mobile-grabs-40-thanksgiving-black-friday-spend-178613\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paid Search Spend Surges 27%, Mobile Grabs 40% Thanksgiving, Black Friday Spend - SEO\" \/>\n<meta property=\"og:description\" content=\"Amid reports that brick and mortar sales were lackluster over the Thanksgiving weekend, ecommerce is looking like a bright spot this holiday season, with mobile devices playing an increasingly important role. 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