{"id":399,"date":"2024-04-25T19:31:51","date_gmt":"2024-04-25T19:31:51","guid":{"rendered":"https:\/\/cherylroll.com\/metas-ad-revenue-jumps-27-in-q1-2024-439977\/"},"modified":"2024-04-25T19:31:51","modified_gmt":"2024-04-25T19:31:51","slug":"metas-ad-revenue-jumps-27-in-q1-2024-439977","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/metas-ad-revenue-jumps-27-in-q1-2024-439977\/","title":{"rendered":"Meta ad revenue jumps 27% in Q1 2024"},"content":{"rendered":"
Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth<\/a> it saw in the same quarter a year ago. <\/p>\n Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This success helped drive total Meta revenue to grow 27% year-on-year from $28.6 billion in Q1 2023 to $46.4.1 billion in Q1 2024.<\/p>\n By the numbers.<\/strong> Across Meta’s “family of apps” (Facebook, Instagram, Messenger, WhatsApp), year-over-year:<\/p>\n Meta search advertising. <\/strong>Could Meta AI bring in search advertising dollars at some point in the future? Zuckerberg was asked this question during the earnings call, given Meta AI assistant<\/a> now includes search results from Google and Microsoft Bing:<\/p>\n AI investments. <\/strong>Meta is accelerating AI investments, with plans to spend between $35 million and $40 billion this year. Also:<\/p>\n Threads.<\/strong> With 150 million monthly active users, Threads now has more users than X. This is likely why Meta is reportedly looking to launch ads in Threads<\/a> later this year.<\/p>\n Why we care. <\/strong>Meta had strong advertising growth, perhaps a good sign for the industry. We’ll know more as Google and Microsoft are set to report earnings today.<\/p>\n Meta’s ad revenue increased 27% in Q1 2024, a significant improvement over the 4% growth it saw in the same quarter a year ago. Advertising revenue was $35.6 billion in Q1 2024 compared to $28.1 billion in Q1 2023. This success helped drive total Meta revenue to grow 27% year-on-year from $28.6 billion in Q1 […]<\/p>\n","protected":false},"author":2,"featured_media":399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":{"0":"post-399","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ppc","8":"tag-ppc"},"yoast_head":"\n\n
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