4 Paid Search Strategies For Converting On-The-Go Customers - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Paid Search Strategies For Converting On-The-Go Customers - SEO\" \/>\n<meta property=\"og:description\" content=\"Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local information, 84 percent of them take action based on their search results. This shift in consumer behavior is redefining the approach advertisers take when engaging with their mobile customers. Not only are […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO\" \/>\n<meta property=\"article:published_time\" content=\"2013-10-24T13:00:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/10\/copmputer_smartphone_tablet_Marin-300x157.png\" \/>\n<meta name=\"author\" content=\"Fox News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fox News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/\",\"url\":\"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/\",\"name\":\"4 Paid Search Strategies For Converting On-The-Go Customers - SEO\",\"isPartOf\":{\"@id\":\"https:\/\/cherylroll.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/10\/mobile_01.gif\",\"datePublished\":\"2013-10-24T13:00:49+00:00\",\"dateModified\":\"2013-10-24T13:00:49+00:00\",\"author\":{\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\"},\"breadcrumb\":{\"@id\":\"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/#primaryimage\",\"url\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/10\/mobile_01.gif\",\"contentUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/10\/mobile_01.gif\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cherylroll.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 Paid Search Strategies For Converting On-The-Go Customers\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cherylroll.com\/#website\",\"url\":\"https:\/\/cherylroll.com\/\",\"name\":\"SEO\",\"description\":\"News, Search Engine Optimization (SEO)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cherylroll.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\",\"name\":\"Fox News\",\"sameAs\":[\"http:\/\/cherylroll.com\"],\"url\":\"https:\/\/cherylroll.com\/author\/fox-news\/\"}]}<\/script>\n","yoast_head_json":{"title":"4 Paid Search Strategies For Converting On-The-Go Customers - SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/","og_locale":"en_US","og_type":"article","og_title":"4 Paid Search Strategies For Converting On-The-Go Customers - SEO","og_description":"Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local information, 84 percent of them take action based on their search results. This shift in consumer behavior is redefining the approach advertisers take when engaging with their mobile customers. Not only are […]","og_url":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/","og_site_name":"SEO","article_published_time":"2013-10-24T13:00:49+00:00","og_image":[{"url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/10\/copmputer_smartphone_tablet_Marin-300x157.png"}],"author":"Fox News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fox News","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/","url":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/","name":"4 Paid Search Strategies For Converting On-The-Go Customers - SEO","isPartOf":{"@id":"https:\/\/cherylroll.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/#primaryimage"},"image":{"@id":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/#primaryimage"},"thumbnailUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/10\/mobile_01.gif","datePublished":"2013-10-24T13:00:49+00:00","dateModified":"2013-10-24T13:00:49+00:00","author":{"@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397"},"breadcrumb":{"@id":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/#primaryimage","url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/10\/mobile_01.gif","contentUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2013\/10\/mobile_01.gif"},{"@type":"BreadcrumbList","@id":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cherylroll.com\/"},{"@type":"ListItem","position":2,"name":"4 Paid Search Strategies For Converting On-The-Go Customers"}]},{"@type":"WebSite","@id":"https:\/\/cherylroll.com\/#website","url":"https:\/\/cherylroll.com\/","name":"SEO","description":"News, Search Engine Optimization (SEO)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cherylroll.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397","name":"Fox News","sameAs":["http:\/\/cherylroll.com"],"url":"https:\/\/cherylroll.com\/author\/fox-news\/"}]}},"_links":{"self":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/4152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/comments?post=4152"}],"version-history":[{"count":0,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/4152\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/4152"}],"wp:attachment":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/media?parent=4152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/categories?post=4152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/tags?post=4152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

{"id":4152,"date":"2013-10-24T13:00:49","date_gmt":"2013-10-24T13:00:49","guid":{"rendered":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/"},"modified":"2013-10-24T13:00:49","modified_gmt":"2013-10-24T13:00:49","slug":"4-paid-search-strategies-for-converting-on-the-go-customers-174761","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/4-paid-search-strategies-for-converting-on-the-go-customers-174761\/","title":{"rendered":"4 Paid Search Strategies For Converting On-The-Go Customers"},"content":{"rendered":"

Consumers are increasingly engaging with businesses while they’re on the go. In fact, of the 94 percent of smartphone owners searching for local information, 84 percent of them take action based on their search results<\/a>. This shift in consumer behavior is redefining the approach advertisers take when engaging with their mobile customers. $\"copmputer_smartphone_tablet_Marin\"$ $\"copmputer_smartphone_tablet_Marin\"$ <\/p>\n

Not only are paid search advertising budgets continuing to move from desktop to smartphone devices, but businesses are also realizing the need to provide device- and location-optimized shopping experiences.<\/p>\n

To successfully engage and convert on-the-go customers and maximize revenue outcomes across devices, advertisers must address the following challenges:<\/p>\n

Increasing Campaign Complexity<\/strong>: Large accounts often contain campaigns that lack the granularity required to provide a mobile-optimized experience. Manually managing the complexities of geo-targeted campaigns with mobile-optimized creative is time consuming and prone to errors.<\/li>\n

Segmenting Big Data<\/strong>: The aggregation of data across devices limits the ability for search marketers to segment mobile performance and gain insights to optimize for time-of-day and geo-specific purchase behavior.<\/li>\n