{"id":418,"date":"2024-04-22T16:43:39","date_gmt":"2024-04-22T16:43:39","guid":{"rendered":"https:\/\/cherylroll.com\/airbnb-search-sentiment-report-439799\/"},"modified":"2024-04-22T16:43:39","modified_gmt":"2024-04-22T16:43:39","slug":"airbnb-search-sentiment-report-439799","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/airbnb-search-sentiment-report-439799\/","title":{"rendered":"Airbnb dominates in search sentiment report"},"content":{"rendered":"
Airbnb is the leading advertiser in search sentiment, closely trailed by Viacom and Netflix, according to a new analysis of 100 top advertisers.<\/p>\n
Why we care<\/strong>. Looking at search sentiment can help marketers better understand how consumers feel about them in real-time and what contributes to brand loyalty and sustainability. AirBnB made a significant shift from search marketing to brand marketing<\/a>. As they have taken the lead in this search sentiment report, it will pique the curiosity of other advertisers to go down the same path to improve their customer sentiment ranking.<\/p>\n The big picture.<\/strong> The findings illustrate what it takes to have strong customer sentiment for an extended period. <\/p>\n\n