{"id":431,"date":"2024-04-17T18:03:07","date_gmt":"2024-04-17T18:03:07","guid":{"rendered":"https:\/\/cherylroll.com\/us-search-ad-revenues-88-billion-439705\/"},"modified":"2024-04-17T18:03:07","modified_gmt":"2024-04-17T18:03:07","slug":"us-search-ad-revenues-88-billion-439705","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/us-search-ad-revenues-88-billion-439705\/","title":{"rendered":"U.S. search ad revenues hit record $88.8 billion in 2023"},"content":{"rendered":"
Paid search advertising revenues reached a new high in 2023 – though annual growth continues to slow, according to a new report.<\/p>\n
In total, search accounted for $88.8 billion of a record $225 billion in U.S. digital advertising revenues, according to the IAB Internet Advertising Revenue Report: Full Year 2023, conducted by PwC. That figure represents a $4.4 billion increase over 2022. <\/p>\n
Why we care.<\/strong> Paid search becomes more expensive and challenging every year, with less transparency. But advertisers continue to embrace paid search for one simple reason: it drives results for brands and businesses. <\/p>\n Paid search is still king.<\/strong> Search continues to own the largest market share of advertising – 39.5%, but that is down from 40.2% in 2022<\/a>, 41.4% in 2021<\/a> and 42.2% in 2020.<\/p>\n The state of digital advertising.<\/strong> Resilient. Advertising continued to grow in a time of high inflation, rising interest rates and job cuts, according to the report. Of note from the IAB report:<\/p>\n 2024 outlook. It’s “promising,” according to the IAB. Advertisers must, as always, adapt to changing consumer behaviors, consumption channels, privacy regulations and the ongoing generative AI revolution.<\/p>\n\n
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