{"id":4387,"date":"2021-07-06T16:14:39","date_gmt":"2021-07-06T16:14:39","guid":{"rendered":"https:\/\/cherylroll.com\/expanded-verticals-for-dynamic-remarketing-beta-and-additions-to-rsas-in-microsoft-advertising-350222\/"},"modified":"2021-07-06T16:14:39","modified_gmt":"2021-07-06T16:14:39","slug":"expanded-verticals-for-dynamic-remarketing-beta-and-additions-to-rsas-in-microsoft-advertising-350222","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/expanded-verticals-for-dynamic-remarketing-beta-and-additions-to-rsas-in-microsoft-advertising-350222\/","title":{"rendered":"Expanded verticals for Dynamic Remarketing beta and additions to RSAs in Microsoft Advertising"},"content":{"rendered":"
With summer in full swing, Microsft Advertising has been diving in head-first in expansions that benefit advertisers the retail, travel<\/a>, automotive, and entertainment industries. The latest announcements today follow suit.<\/p>\n The beta for dynamic remarketing in Microsoft Advertising will now be expanded beyond just Retail (Hotels\/Vacation Rentals), and will now be available for Automotive (listings), Entertainment (events), and Travel (Tours and Activities). “With Dynamic Remarketing, you can target audiences based on a specific product ID each user interacted with and show them an ad with that same product ID,” wrote Kevin Salat<\/a>. To gain access to this beta, advertisers will have to contact their account manager with Microsoft Advertising or contact support.<\/p>\n More updates.<\/strong> Along with the new industries added to Dynamic Remarketing, other announcements made by Microsoft Advertising include an updated UI in order to see how big a segment size is.<\/p>\n