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{"id":4390,"date":"2021-07-02T14:00:00","date_gmt":"2021-07-02T14:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/another-one-another-algo-update-that-is-fridays-daily-brief-350196\/"},"modified":"2021-07-02T14:00:00","modified_gmt":"2021-07-02T14:00:00","slug":"another-one-another-algo-update-that-is-fridays-daily-brief-350196","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/another-one-another-algo-update-that-is-fridays-daily-brief-350196\/","title":{"rendered":"Another one\u2026 another algo update, that is; Friday's daily brief"},"content":{"rendered":"

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here<\/a><\/strong> to get it delivered to your inbox daily.<\/em><\/p>\n


\n

Good morning, Marketers, and lots happening in the search world today,<\/p>\n

Google launched the final algorithm update of the summer (of those that we knew to expect). It’ll take a week or two to roll out in its entirety, and you can read more details in the brief from Barry (your algorithm tracker) below. If you saw some fluctuations with part one in June, you may see your data shift around again with this change.<\/p>\n

Plus, we’ve got the latest on un-skippable video ad pods on YouTube, which may be a good thing for advertisers but may be annoying for viewers. (Google says ad pods are better for long form viewers.)<\/p>\n

And don’t forget to check out our SEO Periodic Table, we’re going to feature a section from it here every Friday for the next few weeks.<\/p>\n

Carolyn Lyden
Director of Search Content<\/p>\n


\n

The July core algorithm update has launched just in time for your holiday<\/h2>\n

Just as Americans are prepping for a long holiday weekend and Canadians took the day off for Canada Day, Google announced the rollout of the July core algorithm update. It’ll take about one to two weeks to fully roll out, they said..<\/p>\n

This is the latest update in the 2021 Summer of UpdatesTM<\/sup>. The product reviews update started in April. Then we had the June core update and the page experience update followed by the two spam updates — all in June. And finally, we cap it off with yesterday’s announcement. We knew this one was coming, but whew, what a doozy.<\/p>\n

Google has given advice on what to consider if you are negatively impacted by a core update in the past. There aren’t specific actions to take to recover, and in fact, a negative rankings impact may not signal anything is wrong with your pages.<\/p>\n

Read more here.<\/strong><\/a><\/p>\n


\n

In your inbox: The updated Search Engine Land Periodic Table<\/h2>\n
\"Search\"Search<\/figure>\n

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. <\/p>\n

And this year we’ve expanded our Periodic Table even further to encompass even more in SEO. Along with the regular annual updates of individual elements, we’ve made some major changes and added a new Niches<\/strong> section. While the overall SEO Periodic Table gives you an idea of the overarching best practices, the Niches section focuses on the nuances of SEO for three new areas: Local, Publishing and Ecommerce.<\/p>\n

Over the next coming weeks, we’ll deep dive into each section to give you an overview of what’s essential when you’re looking to achieve success in SEO. It isn’t all about rankings, but it IS<\/strong> about achieving positive results from greater visibility in search engines. So stay tuned every Friday for the next few weeks to get these sneak peek.<\/p>\n

While SEO is indeed an art, it is also a science. We hope this refreshed tool serves as an essential reference for your experiments.<\/p>\n

Want it all now? Download the full table ASAP.<\/strong><\/a><\/p>\n


\n

Ad pods on YouTube will soon be eligible for non-skippable in-stream ads<\/h2>\n

Ad pods, introduced in 2018, are when two video ads are served back to back. The idea was to compact the ad-viewing experience to ensure that viewers do not leave when multiple ads are played during the video they’re watching. This ad type is most often served to audiences watching longer form content in order to reduce the number of interruptions to the viewing experience. <\/p>\n

“We saw that users who engaged with multiple ads in an ad break experienced up to 40% fewer interruptions,” wrote Tript Singh Lamba<\/a>, Director of Product Management at Google. The new format will make ad pods “eligible to serve non-skippable in-stream ads in addition to skippable in-stream ads and bumpers.”<\/p>\n

Why we care. <\/strong>This is a good move for advertisers who want to reach their audiences on YouTube without being skipped over, but will likely be an annoying addition for YouTube watchers who will now have to sit through multiple ads before, during, and after their videos without a way to skip it. Either way, YouTube wins because of the ad revenue coming in or viewers switching to their ad-free paid subscription.<\/p>\n


\n

On the hunt for something new in 2021? Here are the latest career opportunities in search<\/h2>\n

Digital Marketing Analyst<\/strong><\/a> @ Fidelity Life <\/strong>(Chicago, remote)<\/p>\n