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Announcing the Search Engine Land Mentorship Program for SEO and PPC - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/announcing-the-search-engine-land-mentorship-program-for-seo-and-ppc-349918\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Announcing the Search Engine Land Mentorship Program for SEO and PPC - SEO\" \/>\n<meta property=\"og:description\" content=\"Only 2% of SEO or PPC professionals took traditional classes to learn search marketing, according to an informal Twitter poll I issued this week. The other 98% of us learned in trial by fire (hands-on), took DIY courses, or had a mentor to help us along the way. 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