Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble.<\/p>\n

Join Ad-Lib.io — along with marketing experts from Estée Lauder and Shell — and learn why you should not only look at tools but also at marketing processes to encourage collaboration between stakeholders and bridge the gap between creative and media teams.<\/p>\n

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble. Join Ad-Lib.io […]<\/p>\n","protected":false},"author":2,"featured_media":4416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[28],"class_list":{"0":"post-4416","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sponsored-content","8":"tag-sponsored-content"},"yoast_head":"\n