{"id":443,"date":"2024-04-15T13:00:00","date_gmt":"2024-04-15T13:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/how-to-harness-the-power-of-brand-mentions-across-the-search-universe-439641\/"},"modified":"2024-04-15T13:00:00","modified_gmt":"2024-04-15T13:00:00","slug":"how-to-harness-the-power-of-brand-mentions-across-the-search-universe-439641","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/how-to-harness-the-power-of-brand-mentions-across-the-search-universe-439641\/","title":{"rendered":"How to harness the power of brand mentions across the search universe"},"content":{"rendered":"
Brand mentions are crucial in shaping brand presence and perception across the search universe<\/a>. This article explores the growing relationship between brand mentions and their significance in developing share of search and boosting brand search.<\/p>\n
From publications to social channels, right through to search platforms, conversations about brands are happening across an increasing number of touchpoints. <\/p>\n
Broadly speaking, brand mentions are any reference to a brand within digital content, encompassing a wide array of online interactions.<\/p>\n
These mentions can be categorized into: <\/p>\n
Understanding the types of mentions is imperative to understanding their impact on brand search and share of search. <\/p>\n
Developments in search volumes, as well as trends around brand terms and products, are signals we can turn to when reporting on the impact of direct\/indirect mentions across channels. <\/p>\n
Brand mentions can occur across numerous channels, each holding a unique audience and interaction style. <\/p>\n
Understanding brand mentions across various touchpoints is crucial. It’s the initial step in using them within a comprehensive search strategy. <\/p>\n
Monitoring and engaging with these mentions offer valuable insights into public perception and user needs.<\/p>\n
Dig deeper: <\/em><\/strong>Why brand mentions are the future of backlinks<\/em><\/strong><\/a><\/p>\n