And they’ll also know (thanks to ongoing consumer behavior analysis) what is driving that shift. Not only that – this consumer intelligence will help predict future behaviors.<\/p>\n

Predicting future behaviors with consumer intelligence<\/strong><\/h2>\n

We’ve covered some consumer intelligence basics that every brand should have immediately available – the actionable insight that drives in-the-moment pivots to capture market share and win over new customers. But we can do better than that.<\/p>\n

With next-generation artificial intelligence aggregating and analyzing data spanning the social web in real-time, brands have access to every relevant consumer intelligence data source organized in one visually appealing dashboard. And scanning insight for outliers in conversational clusters (for example) allows companies to quickly add novel themes to their analyses to inform future planning.<\/p>\n

For example, exploring the NFT (non-fungible tokens) landscape, we see the many conversations on the periphery to explore. Questions about NFTs’ value to art and music come into focus here. We see the main conversation (in the center of the cluster) revolves around decentralized finance (Defi) applications as a whole. Although we haven’t heard much about NFTs recently, that doesn’t mean we won’t – and blockchain technology (which powers it and cryptocurrency) is certainly not going away. That’s consumer intelligence you can take to the bank.<\/p>\n

<\/figure>\n

Will emerging ideas you investigate for your brand come to fruition? Will the market move in any direction at some point in the near future? That requires a crystal ball, but being aware of these potential avenues allows forward planning and gives companies an informed basis to leap ahead of competitors if\/when a shift happens. Knowing something has the potential to transform and what shape that transformation could take is powerful.<\/p>\n

And that’s the gist of consumer intelligence – any business can experience astronomical growth in our digital age, and it all comes down to how intelligently they use the data available to them. Knowing your category is a given, but do you truly understand it? That’s the rub. And it’s the critical element that separates brands leading in every category from those racing to catch up.<\/p>\n

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Consumer intelligence analytics keeps Fortune 500 companies at the top of their game, and other category leaders are quickly following suit. Why does consumer intelligence drive every decision? It helps marketers uncover, understand and predict consumer behavior – and it’s much more sophisticated than most businesses realize. Key capabilities made possible by consumer insight data […]<\/p>\n","protected":false},"author":2,"featured_media":4466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":{"0":"post-4466","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ppc","8":"tag-ppc"},"yoast_head":"\n