{"id":4475,"date":"2021-06-01T16:06:43","date_gmt":"2021-06-01T16:06:43","guid":{"rendered":"https:\/\/cherylroll.com\/similar-audiences-and-google-merchant-center-store-importing-are-coming-to-microsoft-advertising-349107\/"},"modified":"2021-06-01T16:06:43","modified_gmt":"2021-06-01T16:06:43","slug":"similar-audiences-and-google-merchant-center-store-importing-are-coming-to-microsoft-advertising-349107","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/similar-audiences-and-google-merchant-center-store-importing-are-coming-to-microsoft-advertising-349107\/","title":{"rendered":"Similar Audiences and Google Merchant Center store importing are coming to Microsoft Advertising"},"content":{"rendered":"
Microsoft Advertising will be rolling out Similar Audiences, the ability to import Google Merchant Center stores and an expansion of its Audience Network to include France and Germany, the company announced<\/a> Tuesday.<\/p>\n Similar Audiences rolls out domestically.<\/strong> The Similar Audiences feature, which finds new customers by looking for searchers similar to the ones on your remarketing lists, will be rolling out to U.S. advertisers later this month.<\/p>\n To use Similar Audiences, you need to have at least one remarketing list with 300 or more users. Microsoft Advertising reevaluates your Similar Audience list daily so that there’s no overlap with your original remarketing list. The U.S. open beta for this feature was first announced<\/a> in September 2019.<\/p>\n Additionally, advertisers can also import similar audiences and shared remarketing lists<\/a> from Google Ads.<\/p>\n Enhanced Shopping Campaign importing.<\/strong> Microsoft Advertising is now allowing advertisers to import their Google Merchant Center (GMC) store along with their Shopping campaigns. Importing a GMC store automatically creates a Microsoft Merchant Center store with the same name, settings and domain. This feature is currently only available as a closed beta; to participate, get in contact with your Microsoft Advertising account manager or contact Microsoft Advertising<\/a>.<\/p>\n If you’re part of the closed beta, you can import your GMC store by signing into your GMC account during the shopping campaigns import process. Your Shopping Campaigns will go live as soon as the feed import is complete.<\/p>\n Microsoft Smart Shopping for Shopify.<\/strong> Microsoft Advertising’s Shopify app is getting a new feature, called Microsoft Smart Shopping, that simplifies the Shopping campaign creation process. In addition, Shopify merchants using Microsoft Advertising’s app are also automatically opted in to free product listings in Bing Shopping<\/a>.<\/p>\n A simpler Google Import process.<\/strong> Over the next few weeks, Microsoft Advertising will be rolling out a simplified Google Import process. “We’ve cut down the complexities and reduced Google Ads Import to three easy steps: sign in, choose your accounts, then start your import,” the announcement reads.<\/p>\n