{"id":451,"date":"2024-04-11T14:13:00","date_gmt":"2024-04-11T14:13:00","guid":{"rendered":"https:\/\/cherylroll.com\/google-people-also-consider-badge-branded-search-439612\/"},"modified":"2024-04-11T14:13:00","modified_gmt":"2024-04-11T14:13:00","slug":"google-people-also-consider-badge-branded-search-439612","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-people-also-consider-badge-branded-search-439612\/","title":{"rendered":"Google testing People Also Consider label on branded search ads"},"content":{"rendered":"
Google is trialing a new People Also Consider badge on ads served within branded search results.<\/p>\n
The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below:<\/p>\n The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers.<\/p>\n First spotted.<\/strong> The new ad badge was first spotted by Anthony Higman, CEO of online advertising agency Adsquire<\/a>. He shared his thoughts on X<\/a>:<\/p>\n What Google is saying<\/strong>. Google did not immediately respond to Search Engine Land’s request for comment.<\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n \t\t\t\t\t\t\t<\/figure>\n
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