Offline conversion tracking: 7 best practices and testing strategies<\/a><\/em><\/strong><\/p>\nIntegrating with Zapier<\/h3>\n
Zapier is a tool for connecting two or more platforms via API. It is powerful because most mainstream technology platforms have APIs that can be connected. <\/p>\n
Connecting Unbounce to Zapier automates the transfer of form submission details, including the GCLID, to clients and back to Google Ads for conversion tracking. This setup only streamlines the process and enriches conversion data, linking customer actions directly to specific ads.<\/p>\n
When looking at Google campaigns, you can segment all conversion actions at whatever level you desire. As long as you click on Segment > Conversion > Conversion action<\/em>, you’ll see all the offline conversions at a campaign, ad group or keyword level. <\/p>\nCall tracking with CallRail<\/h3>\n
To address the limitations of phone number tracking, we partner with CallRail, a leading call tracking solution. CallRail’s seamless integration with Google Ads and Zapier facilitates comprehensive call tracking, marking phone inquiries as conversions and enabling email notifications for incoming calls tied to our marketing campaigns.<\/p>\n
The simplest way to track is to layer a unique telephone number onto the landing page and call extensions in Google Ads. If you receive a phone call, you can track it and listen to the call recording. Additionally, if the call originated from Google Ads, you can have it fire a conversion. <\/p>\n
The advanced setup is also relatively simple and straightforward. With a little bit of code, you can create a dynamic phone number insertion. This means that CallRail’s numbers can change depending on the session source (Meta, Google, Google Business Profile). This will help you understand the impact of your overall marketing strategy. <\/p>\n
Boost your marketing impact with advanced Google Ads tracking<\/h2>\n
By adopting these advanced tracking methods, you can significantly improve the transparency and effectiveness of Google Ads campaigns for local service clients. <\/p>\n
These techniques improve measurement and optimization while helping clients grasp the direct impact of their digital marketing investments.<\/p>\n
Using technology partners such as Unbounce, Zapier and CallRail can greatly enhance your understanding of marketing impact and significantly boost channel performance.<\/p>\n
\nContributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\n
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