no benefit in improving it any further.<\/strong><\/li>\n<\/ul>\nHow to improve the quality score of your Google Keywords?<\/h1>\n Keep in mind that a high-quality score is Google’s way of saying that your ad is meeting the needs of their users. The more you meet the needs of your potential customers, the more they’ll be satisfied with the Google ad experience, the less Google will charge you for the click of the ad. This is a virtuous circle. Now that you know where to focus your efforts, you can use tools to help you in the optimization process. <\/p>\n
1) For Click Through Rate, you’ll first need to exclude unnecessary keywords. Continuously find and exclude irrelevant search terms that waste your budget. Secondly, you will need to refine your match types to avoid showing yourself on irrelevant requests. For example, with a broad targeting on the keyword “car” you will be displayed on the query “engine maintenance.” That won’t fit with your offering if you are a car dealer. <\/p>\n
2) With regards to the Landing Page Experience: Mobile experience and page speed are two of the most important items to look after. Another symptom of issues is the bounce rates on your pages that can reveal low relevance of the content and the page with regards to the expectation of the users. The toolset offered by Google with page speed on one hand and analytics on the other is perfectly suited.<\/p>\n
Now you know how Google defines the Quality Score for your keywords. Always keep in mind that improving the Expected CTR or the Landing page experience will have twice the impact on quality score points as other actions and should be your priority. But this is only true to a certain extent; once you are above average, there is no benefit. <\/p>\n
Key Actions: <\/strong><\/p>\n\nPrioritize your efforts on CTR and the quality of your landing pages:<\/li>\n Exclude search terms that penalize your CTR<\/li>\n Optimize your PageSpeed score<\/li>\n Refine your Match Types<\/li>\n<\/ol>\nAre your Google Ads Campaigns optimized? To test SEISO for free TODAY, click on this link: www.seiso.io\/en<\/a><\/p>\nAs Peter Drucker famously said: “If you can’t measure it, you can’t improve it.” These are words every digital marketer lives by. But this is only half true. You need to understand what is measured and how it is calculated to be able to take action. Google gives a Quality Score for each keyword. It […]<\/p>\n","protected":false},"author":2,"featured_media":4564,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[28],"class_list":{"0":"post-4564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sponsored-content","8":"tag-sponsored-content"},"yoast_head":"\n
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