{"id":459,"date":"2024-04-09T20:37:23","date_gmt":"2024-04-09T20:37:23","guid":{"rendered":"https:\/\/cherylroll.com\/ads-retailer-websites-twice-likely-infleunce-shoppers-439584\/"},"modified":"2024-04-09T20:37:23","modified_gmt":"2024-04-09T20:37:23","slug":"ads-retailer-websites-twice-likely-infleunce-shoppers-439584","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/ads-retailer-websites-twice-likely-infleunce-shoppers-439584\/","title":{"rendered":"Ads served on retailers' websites 'twice as likely' to influence U.S. shoppers"},"content":{"rendered":"
Brands are almost twice as likely to influence U.S. shoppers by advertising on retailer websites as opposed to marketplaces, according to a new study.<\/p>\n
Research into the digital advertising landscape conducted by software engineering and digital consultancy company Intellias found that:<\/p>\n
Why we care.<\/strong> For brands, it’s valuable to consider these insights to make data-driven decisions about ad placement, ensuring optimal campaign performance and maximizing ROI.<\/p>\n Retailer website influence.<\/strong> The survey of more than 1,000 U.S. shoppers found that 25% are now influenced to purchase products advertised on retailers’ websites, with an additional 15% persuaded by ads on retailers’ apps. In comparison, only 13% are swayed by ads on third-party marketplaces, and 14% are influenced by branded ads on social media to make a purchase.<\/p>\n Opportunity<\/strong>. Intellias suggests this highlights the increasing opportunity for retailers to leverage ‘owned’ advertising experiences through their direct-to-consumer (DTC) channels. This approach can drive customer engagement and enhance return on ad spend (ROAS) for third-party brands and advertisers. <\/p>\n Predictions.<\/strong> As U.S. retailers focus on expanding their Retail Media Networks (RMNs) and offering omnichannel engagement opportunities, Insider Intelligence predicts that revenues from retail media will exceed TV advertising by 2028.<\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n \t\t\t\t\t\t\t