Service Cloud<\/a>, and product usage data from your own apps to reach more customers. For example, with Data Cloud, a tech company can create an end-to-end program to increase awareness and promote relevant upsell and cross-sell conversion opportunities to grow their sales pipeline.<\/li>\n<\/ol>\nGreater efficiency, effectiveness, and personalization are top of mind for every business looking to improve their advertising strategy. Capitalizing on trusted first-party data within your advertising is the key to delivering the experiences customers want — and the campaign performance your company needs.<\/p>\n
Originally published on Salesforce.com on January 16, 2024.<\/em><\/p>\n
\n","protected":false},"excerpt":{"rendered":"What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing […]<\/p>\n","protected":false},"author":2,"featured_media":465,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[20],"class_list":{"0":"post-465","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-analytics-conversion","8":"tag-analytics-conversion"},"yoast_head":"\n
4 ways new Data Cloud features help you personalize ads - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 ways new Data Cloud features help you personalize ads - SEO\" \/>\n<meta property=\"og:description\" content=\"What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-09T11:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-800x450.jpg.webp\" \/>\n<meta name=\"author\" content=\"Fox News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fox News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/\",\"url\":\"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/\",\"name\":\"4 ways new Data Cloud features help you personalize ads - SEO\",\"isPartOf\":{\"@id\":\"https:\/\/cherylroll.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1.jpg\",\"datePublished\":\"2024-04-09T11:00:00+00:00\",\"dateModified\":\"2024-04-09T11:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\"},\"breadcrumb\":{\"@id\":\"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/#primaryimage\",\"url\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1.jpg\",\"contentUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cherylroll.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"4 ways new Data Cloud features help you personalize ads\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cherylroll.com\/#website\",\"url\":\"https:\/\/cherylroll.com\/\",\"name\":\"SEO\",\"description\":\"News, Search Engine Optimization (SEO)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cherylroll.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\",\"name\":\"Fox News\",\"sameAs\":[\"http:\/\/cherylroll.com\"],\"url\":\"https:\/\/cherylroll.com\/author\/fox-news\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"4 ways new Data Cloud features help you personalize ads - SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/","og_locale":"en_US","og_type":"article","og_title":"4 ways new Data Cloud features help you personalize ads - SEO","og_description":"What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing […]","og_url":"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/","og_site_name":"SEO","article_published_time":"2024-04-09T11:00:00+00:00","og_image":[{"url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-800x450.jpg.webp"}],"author":"Fox News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fox News","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/","url":"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/","name":"4 ways new Data Cloud features help you personalize ads - SEO","isPartOf":{"@id":"https:\/\/cherylroll.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/#primaryimage"},"image":{"@id":"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/#primaryimage"},"thumbnailUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1.jpg","datePublished":"2024-04-09T11:00:00+00:00","dateModified":"2024-04-09T11:00:00+00:00","author":{"@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397"},"breadcrumb":{"@id":"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/#primaryimage","url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1.jpg","contentUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/cherylroll.com\/ways-new-data-cloud-features-help-you-personalize-ads-439002\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cherylroll.com\/"},{"@type":"ListItem","position":2,"name":"4 ways new Data Cloud features help you personalize ads"}]},{"@type":"WebSite","@id":"https:\/\/cherylroll.com\/#website","url":"https:\/\/cherylroll.com\/","name":"SEO","description":"News, Search Engine Optimization (SEO)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cherylroll.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397","name":"Fox News","sameAs":["http:\/\/cherylroll.com"],"url":"https:\/\/cherylroll.com\/author\/fox-news\/"}]}},"_links":{"self":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/comments?post=465"}],"version-history":[{"count":0,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/465\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/465"}],"wp:attachment":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/media?parent=465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/categories?post=465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/tags?post=465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Salesforce](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/04\/Salesforce-2-1920x1080-1-800x450.jpg.webp\")