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{"id":496,"date":"2024-04-02T13:00:00","date_gmt":"2024-04-02T13:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/google-gemini-improve-seo-operational-efficiency-438918\/"},"modified":"2024-04-02T13:00:00","modified_gmt":"2024-04-02T13:00:00","slug":"google-gemini-improve-seo-operational-efficiency-438918","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-gemini-improve-seo-operational-efficiency-438918\/","title":{"rendered":"How to use Google Gemini to improve SEO operational efficiency"},"content":{"rendered":"

Gemini’s integration with Google Workspace can improve SEO<\/a> operations and align activities with management priorities. <\/p>\n

Key insights:<\/strong><\/p>\n

\n
Leverage Gemini integrated with Google Workspace for Sheets, Docs and Gmail to analyze documents and create content.<\/li>\n
Use Google Docs to identify leadership priorities and turn them into SEO action plans, aligning SEO with leadership goals.<\/li>\n

Create SOPs, dashboards and project plans, documenting them directly in Docs and Sheets.<\/li>\n<\/ul>\n
I’ve built hundreds of teams in SEO, content marketing, link building and digital PR across 10+ companies. I’ve invested in technology, training and consulting to enhance operational efficiency in SEO and digital PR, experimenting with various models, SOPs and even custom software solutions.<\/p>\n
However, I keep coming back to using simple spreadsheets and documents to build scalable teams.<\/p>\n
If you’re like me, who organizes marketing processes and teams with spreadsheets and documents, then Gemini has the potential to be a game-changer.<\/p>\n
Enhancing operational efficiency with Gemini integration<\/h2>\n
Most recently, I’ve been using generative AI to scale up digital PR in my agency – not for writing content but for improving operational efficiency.<\/p>\n
In digital PR, if a journalist catches you creating expert commentary or content that is from Gemini or ChatGPT, they will likely blacklist you.<\/p>\n
Generative AI can certainly help improve the efficiency of expert-led content. However, you must proceed cautiously, as Google is still figuring out how to rank AI content<\/a>.<\/p>\n
However, I’ve found that AI is very helpful in operational efficiency for SEO.<\/p>\n
Google’s Gemini is a useful tool for improving the efficiency of SEO and cross-functional teams, including PR, content, development and even paid media.<\/p>\n
One major problem many SEOs and leadership have with managing SEO teams is aligning the team’s activities to business or marketing priorities. The case study below is a unique application for generative AI to solve this problem.<\/p>\n
While writing this article, I reached out to Bradley Hajart, EVP of Next Level Catapult, an executive and leadership consultancy implementing some amazing applications for generative AI in marketing agency operations management. <\/p>\n
I’ve known Hajart for more than 10 years now and when I have an operational or agency sales management problem for one of my agencies, I contact him first for advice.<\/p>\n
While discussing this article, he nonchalantly brought up the most useful use case for generative AI to identify priorities based on agency leadership interviews.<\/p>\n
Case study: Aligning teams around leadership pain points<\/h2>\n
Hajart runs workshops where he interviews CEOs and marketing leadership to understand their major sales and growth pain points. He said:<\/p>\n
\n
“Sometimes when trying to get to a list of priority problems to work on and their solutions, these meetings can turn into complaining sessions. So I used to guide the clients into non-emotional prioritizing of pain points and the root causes.”<\/li>\n<\/ul>\n
Using generative AI to analyze non-confidential notes, he realized that the complaints from leadership were the most revealing, indicating the company’s bigger priorities.<\/p>\n
However, when using generative AI to analyze meeting notes, he said confidential information should be excluded since generative AI can make financial or personal information available on the Internet.<\/p>\n
Leadership complaints are their intuitive and deep-rooted pain points for the most significant problems. <\/p>\n
\n
“When running these discovery meetings, they can get too focused on specific tasks and not the problems stopping them from reaching annual goals,” Hajart said. <\/li>\n<\/ul>\n
Generative AI can turn complaints into operational pain points and identify activities teams can take to solve those problems. <\/p>\n
So now, Hajart will run meetings entirely differently.<\/p>\n
He uses a “venting session” to freeform all of the problems as leadership sees them and nudges them to uncover the problems they are most passionate about. <\/p>\n
Then, he takes notes and uses generative AI to identify potential root causes, general solutions and actions the teams can take to solve these problems. But then uses his own lens to understand whether the AI answers make sense.<\/p>\n
Gemini can then take this plan and help to operationalize it.<\/p>\n
Get the daily newsletter search marketers rely on.<\/p>\n
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Using Gemini in your day-to-day<\/h2>\nGemini for Business can be used either in the chat app<\/a> or within Google Workspace.<\/p>\nYou can also use Gemini and Gemini Advanced<\/a> on a personal Google account. Advanced will work with Sheets, Docs, Gmail, etc.<\/p>\n

Gemini Workspace<\/h3>\nGemini’s integration with Google Workspace for business and regular drive documents has the same user experience.<\/p>\nIn Google Docs, you can see a new blue button that can be clicked to start a chat and paste content right into the document.<\/p>\n

Using Gemini in your day-to-day<\/h2>\n
Gemini for Business can be used either in the chat app<\/a> or within Google Workspace.<\/p>\n
You can also use Gemini and Gemini Advanced<\/a> on a personal Google account. Advanced will work with Sheets, Docs, Gmail, etc.<\/p>\n