{"id":497,"date":"2024-04-02T12:00:00","date_gmt":"2024-04-02T12:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/how-to-improve-your-saas-onboarding-experience-to-retain-more-customers-438845\/"},"modified":"2024-04-02T12:00:00","modified_gmt":"2024-04-02T12:00:00","slug":"how-to-improve-your-saas-onboarding-experience-to-retain-more-customers-438845","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/how-to-improve-your-saas-onboarding-experience-to-retain-more-customers-438845\/","title":{"rendered":"How to improve your SaaS onboarding experience to retain more customers"},"content":{"rendered":"
A successful SaaS onboarding experience does two things: <\/p>\n
A poor experience, on the other hand, is like a bad first date. You might have a great product, but if the initial encounter is unpleasant, you won’t get a second chance. <\/p>\n
This article explores how SaaS companies can improve customer onboarding to retain customers and achieve product-led growth.<\/p>\n
Your onboarding experience impacts multiple business metrics, including:<\/p>\n
So, how can you leverage your onboarding process to make your SaaS product an indispensable part of your customers’ daily lives? <\/p>\n
In short, you’ll want to identify the biggest problem that led the user to your product and show them how to solve it as quickly as possible, removing any obstacles or detours obstructing progress.<\/p>\n
Let’s unpack what that might look like using a popular onboarding framework.<\/p>\n
In bowling, you roll a ball down the center of your lane and try to knock down the 10 pins at the end. Avoiding gutter balls, however, is easier said than done – especially for beginners. <\/p>\n
If you’ve ever gone bowling with a child, you’ve probably used bumpers to increase their success rate. Nobody wants a beginner to walk away feeling defeated. <\/p>\n
Now, apply this concept to your SaaS product. What problem drove your user to try your product? In Wes Bush’s “bowling alley framework<\/a>,” the lane is the distance between where users are when they sign up and where they want to be after using your product. <\/p>\n The target at the end is the problem they hope to solve. You’ll want to ensure your onboarding experience keeps the new user moving in a straight line while adding bumpers to keep them out of the gutter.<\/p>\n