{"id":501,"date":"2024-04-01T20:44:37","date_gmt":"2024-04-01T20:44:37","guid":{"rendered":"https:\/\/cherylroll.com\/meta-audience-targeting-insights-update-438947\/"},"modified":"2024-04-01T20:44:37","modified_gmt":"2024-04-01T20:44:37","slug":"meta-audience-targeting-insights-update-438947","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/meta-audience-targeting-insights-update-438947\/","title":{"rendered":"Meta announces major audience targeting and insights update"},"content":{"rendered":"
Meta launched new audience insight and targeting options within its Advantage+ Shopping Campaigns.<\/p>\n
These new capabilities allow you to generate reporting breakdowns of your audience and target individuals interested in your products or services who haven’t yet made a purchase.<\/p>\n
Why we care. <\/strong>Understanding your audience better enables more effective campaign optimization, while precise targeting capabilities help reach high-value consumers. Both aspects can lead to increased conversions and overall campaign success.<\/p>\n Enhanced audience insights<\/strong>. Meta has introduced a new feature called the “engaged customers audience segment” – as seen in the screenshot below, taken by digital ads expert Jon Loomer<\/a>: <\/p>\n