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{"id":508,"date":"2024-04-01T14:00:00","date_gmt":"2024-04-01T14:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/bulk-product-optimization-tips-tools-ecommerce-seo-438871\/"},"modified":"2024-04-01T14:00:00","modified_gmt":"2024-04-01T14:00:00","slug":"bulk-product-optimization-tips-tools-ecommerce-seo-438871","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/bulk-product-optimization-tips-tools-ecommerce-seo-438871\/","title":{"rendered":"Bulk product optimization: Tips and tools for ecommerce SEO"},"content":{"rendered":"

Do you work on an enterprise ecommerce site? If so, chances are you have to optimize massive amounts of product pages using a product information management (PIM) system. <\/p>\n

This article covers a step-by-step bulk product optimization process for SEO<\/a>, highlighting some Excel formulas and third-party tools, including ChatGPT and Grammarly, to help make the process go faster for title tags, meta descriptions and product copy optimization.<\/p>\n

Managing and optimizing your ecommerce product data<\/h2>\n
I’ll use some dummy PIM data as an example of my process. Depending on what you use to house your product data, you will have more or less product data requirements (columns), but the overall strategy behind the process should be the same.<\/p>\n
For my in-house position, I do this based on the product launch schedule. Once I know the SKUs for a product launch and the copy is loaded into our PIM, I can begin my optimization process. <\/p>\n
Your business may have a different way to go about this, but again, the strategy is the same and you begin with a bulk list of product SKUs to optimize.<\/p>\n
To start this process, download the required data from your PIM to optimize your list of SKUs in Excel. Let’s start with one of the most important on-page SEO elements: the title tag<\/a>.<\/p>\n

Title tags<\/h2>\n
The best way to formulate product page title tags is to use the product name followed by the business name or brand at the end. For ecommerce, you might also want to include color and size (although most of these pages should be blocked from search engines). <\/p>\n
We’re not aiming for fancy keywords or marketing experiments to test performance hypotheses for bulk product optimization. We simply need to craft a relevant product title tag.<\/p>\n
If you exported your data right, you will already have a title tag column that’s empty. To start creating your product title tags, type `=(reference the cell with the product name)<\/code>. Pull the formula for this cell all the way down to the bottom of your SKU list. <\/p>\n`
`<\/figure>\nNext, add your business’s brand name to the title tag by creating a new column next to the title tag column and add ” | Your Business Name.” Pull that all the way down the SKU list. <\/p>\n`<\/figure>\nLastly, add a third column to combine the two cells together by typing =(product name cell)&(business name cell)<\/code> and hit enter. You will now have them combined into one cell. <\/p>\n<\/figure>\nThe important next step here is to pull the formula all the way down and then make sure to copy the cells and paste them as a value (right-click and “paste as value”) so that you no longer have a formula powering the cell, but actual text.<\/p>\n<\/figure>\n<\/figure>\nYou can now delete the other two columns. Just make sure your new column has the cell’s title tag column name.<\/p>\n<\/figure>\nThat’s it! Look at those nice title tags! <\/p>\nDig deeper: How to write title tags for SEO with ChatGPT<\/a><\/em><\/strong><\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n \t\t\t\t\t\t\tBusiness email address<\/label><\/p>\n \t\t\t\t\t\t\t

Product copy<\/h2>\nFor product copy, our goal is to make sure the grammar looks good and find opportunities to improve with additional keywords that your brand\/marketing folks need your assistance with. <\/p>\n