{"id":511,"date":"2024-03-29T13:00:00","date_gmt":"2024-03-29T13:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/agile-seo-in-house-teams-projects-prioritized-438825\/"},"modified":"2024-03-29T13:00:00","modified_gmt":"2024-03-29T13:00:00","slug":"agile-seo-in-house-teams-projects-prioritized-438825","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/agile-seo-in-house-teams-projects-prioritized-438825\/","title":{"rendered":"Agile for SEOs: How in-house teams get projects prioritized"},"content":{"rendered":"
Does it ever feel like your SEO<\/a> recommendations and projects get lost in the shuffle or deprioritized by other teams? <\/p>\n If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented.<\/p>\n The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. <\/p>\n By understanding the agile ceremonies (meetings) and processes, you can better integrate with and influence the development cycles to ensure your SEO requirements don’t get overlooked.<\/p>\n In this article, we’ll cover the key aspects of the agile methodology, map out the various agile meetings you should aim to participate in and provide tips on how to write effective tickets and acceptance criteria so your SEO changes get prioritized and launched. <\/p>\n Say goodbye to FOMO and start getting your SEO work done through the power of agile processes.<\/p>\n An agile approach makes you part of the process with the teams that get things done. <\/p>\n AI may be trending, but I believe the agile framework is enduring. Unlike AI, which depends on artificial or software intelligence, agile relies on how teams naturally organize to accomplish tasks. <\/p>\n It prioritizes tangible features and improvements. Increasingly, major technology teams are embracing agile for its ability to enhance business value and efficiency in managing complex projects.<\/p>\n Agile project management is a method of managing your project work in small, incremental segments that can be easily assigned, easily managed and completed within a short period of time called an iteration or sprint. <\/p>\n Traditionally, project management followed a waterfall-style approach. In this method, all the work is completed upfront and customer feedback is gathered afterward. <\/p>\n The process can take months to complete, which is not always ideal, especially when you want to release a product MVP to the market ahead of your competitor. (Sound familiar<\/a>?) <\/p>\n The agile style is more iterative because work is designed to be completed in short cycles (sprints), where feedback and improvements (to both the product itself and the teams involved) are built into the process. <\/p>\n Agile has its roots in the software development world. The key elements are: <\/p>\n For context, this is the manifesto for agile software development<\/a>: <\/p>\n Agile is founded on 12 principles<\/a>:<\/p>\n My favorite ones are: <\/p>\n See that? When teams use agile, everyone along the way becomes part of the team that works on the actual work. Together, everyone accomplishes big things.<\/p>\n Agile principles are inherently about collaboration and continuous improvement. Any organization can use this approach to lean thinking and operating to deliver value to their customers. <\/p>\n In previous articles<\/a>, I’ve referenced the agile methodology and how it’s executed using a scrum framework. <\/p>\n A scrum-based process is great for handling big or intricate solutions because it’s iterative and allows quick market entry. It enables teams to learn from customer feedback and incorporate on-the-go improvements. <\/p>\n On the other hand, Kanban and waterfall methodologies usually take a more linear approach. <\/p>\n A core agile team typically consists of: <\/p>\n Within this structure, daily and weekly ceremonies (or meetings) help everyone align on the work and move things forward. <\/p>\n The work is designed to be completed in a time-boxed sprint, usually 1-2 weeks. All tickets in a given sprint should be finished in that time for the team to achieve their desired velocity. <\/p>\n Dig deeper: <\/em><\/strong>SEO product management: Key framework and fundamentals<\/em><\/strong><\/a><\/p>\n It’s a continuous cycle. Incremental improvements are thus achieved using what’s called an Agile Release Train<\/a>. <\/p>\n For ecommerce sites, these teams improve aspects like product detail pages, the on-site search functionality or the checkout process. <\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n \t\t\t\t\t\t\t<\/figure>\n
How agile project management stops FOMO<\/h2>\n
A quick overview of the agile methodology<\/h2>\n
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