{"id":516,"date":"2024-03-28T16:42:07","date_gmt":"2024-03-28T16:42:07","guid":{"rendered":"https:\/\/cherylroll.com\/google-new-tools-personalized-shopping-experience-438839\/"},"modified":"2024-03-28T16:42:07","modified_gmt":"2024-03-28T16:42:07","slug":"google-new-tools-personalized-shopping-experience-438839","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-new-tools-personalized-shopping-experience-438839\/","title":{"rendered":"Google testing new tools for a more personalized shopping experience"},"content":{"rendered":"
Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including:<\/p>\n
Why we care<\/strong>. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to make purchases, thanks to a personalized shopping experience tailored to their specific preferences.<\/p>\n Style recommendations. <\/strong>Google is testing Style Recommendations, now accessible to signed-in U.S. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. For instance, when users search for specific apparel like shoes, they’ll come across the Style Recommendations section. Here, they can offer ratings with thumbs up or thumbs down, or simply swipe right or left to immediately access personalized results.<\/p>\n How it works.<\/strong> If shoppers aren’t satisfied with their personalized results or would prefer to continue browsing, Google offers the option to rate more items and immediately view another set of results. Additionally, the search engine will remember preferences for future searches. For example, when searching for men’s polo shirts again, you’ll receive personalized style recommendations based on your past preferences and interactions with products.<\/p>\n Managing style recommendations.<\/strong> If you’ve rated items incorrectly or would prefer to not see personalized shopping results, you can manage your preferences. To do this, just tap the three dots next to the “Get style recommendations” section and explore personalization options in the “About this result” panel.<\/p>\n Brand preferences.<\/strong> U.S. shoppers searching for apparel, shoes, or accessories on mobile browsers, desktop, or the Google app can now personalize their shopping experience by selecting preferred brands. Once chosen, options from these brands will appear instantly. To manage preferences, tap the three dots next to the “Popular from your favorite brands” section, and access personalization options in the “About this result” panel.<\/p>\n