{"id":520,"date":"2024-03-27T16:53:46","date_gmt":"2024-03-27T16:53:46","guid":{"rendered":"https:\/\/cherylroll.com\/amazon-ordered-ad-library-eu-438812\/"},"modified":"2024-03-27T16:53:46","modified_gmt":"2024-03-27T16:53:46","slug":"amazon-ordered-ad-library-eu-438812","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/amazon-ordered-ad-library-eu-438812\/","title":{"rendered":"Amazon ordered to publicly share details of ads it serves in the EU"},"content":{"rendered":"
Amazon must now share details about the ads it serves in the European Union through a public library. <\/p>\n
The retail giant is being forced to provide more transparency about its ad operations under the EU’s Digital Services Act (DSA) after losing an appeal in the Court of Justice of the EU (CJEU) for a temporary suspension.<\/p>\n
Why we care<\/strong>. The creation of an Amazon ads library will offer marketers valuable insights into how the retail giant showcases and profits from campaigns. This will empower them to optimize their ads more effectively for better performance on the platform.<\/p>\n What is the Digital Markets Act (DMA)?<\/strong> The DMA<\/a> is a piece of legislation introduced in 2022 designed to ensure that large online platforms, called “gatekeepers”, behave in a fair way online to create a fair and open environment for online businesses. Only six gatekeepers have obligations under the DMA:<\/p>\n All six companies, none of which are based in the EU, were required to ensure they fully complied with DMA obligations and submit compliance reports by March 7.<\/p>\n DMA violation penalties.<\/strong> The consequences of non-compliance with the DMA includes:<\/p>\n Amazon contests DSA requirements.<\/strong> Amazon challenged the requirement to follow the ads transparency rule in the DSA in September last year. As a result, the EU General Court temporarily halted the ads library until the issue is resolved.<\/p>\n Decision reversal<\/strong>. This week, the CJEU overturned the decision to temporarily suspend Amazon’s requirement to comply with the ads transparency provision. The court ruled that Amazon must now adhere to publishing an ads library. While the court recognized Amazon’s concerns about compliance, they emphasized the importance of upholding the intentions of EU lawmakers in passing the law. Delaying compliance could undermine the objectives of the DSA, potentially for several years.<\/p>\n What the CJEU is saying<\/strong>. The CJEU said in a statement:<\/p>\n What Amazon is saying<\/strong>. An Amazon spokesperson told Tech Crunch<\/a>:<\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n \t\t\t\t\t\t\t\n
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