Instead of a line list or only having a short paragraph on a “Services” page, you have an entire page to talk about each service that you offer, which means you have much more room for content and ways to optimize the text to serve your readers and<\/strong> Google (for SEO purposes).<\/p>\nSo spend some time creating individual pages for each service you offer – even if you only have time to create the pages one at a time. It will be worth it in the end. I promise!<\/p>\n
5. Online directories and citations<\/h2>\n You must get your business listed correctly and consistently on top online business directories (a.k.a. citations) like Yelp, Facebook, Merchant Circle, Citysearch, etc.<\/p>\n
Why? Because online directories often show high organic search results.<\/p>\n
If your business isn’t listed on these directories, when a potential customer clicks on those links in search results, they won’t find your company’s information.<\/p>\nYou will also want to try and find high-quality <\/em>local directories to get your business listed.<\/p>\nCheck with your local newspaper’s website and your Chamber of Commerce to see if they have a local business directory you can get listed on.<\/p>\n
You can also search for keywords like “[your city] directory” to find other local citation sites or directories.<\/p>\n
It’s also essential to get your business’s name, address and phone number (NAP) on the major citation data aggregators like Foursquare, Data Axle and Neustar Localeze.<\/p>\n
Data aggregators distribute your company’s information to hundreds of other online directories.<\/p>\n
Always ensure your company’s NAP is consistent on as many of these directories and citation sites as possible.<\/p>\n
6. Get social<\/h2>\n If you’ve been avoiding social media until now, it’s time to get social! Google Business Profiles now allow you to add social media links to your Business Profile.<\/p>\nYou can add one social media profile for each of the following platforms:<\/p>\n
\nFacebook<\/li>\n X<\/li>\n Instagram<\/li>\n TikTok<\/li>\n Pinterest<\/li>\n LinkedIn<\/li>\n YouTube<\/li>\n<\/ul>\nTo make things even more<\/strong> interesting, Google recently started showing actual social media posts on Google Business Profiles! (Note: This is a brand-new feature that may not be available in your Business Profile yet.)<\/p>\nHaving social media posts on your GBP listing helps build engagement on your Business Profile listing – and Google loves<\/em> engagement!<\/p>\nThese six local SEO strategies are just the tip of the iceberg regarding local SEO. Implementing the six local search tactics above will give you a head start on your competition. Get started today!<\/p>\n
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\nWhen it comes to local SEO, it’s more important than ever that you optimize your on-site and off-site SEO strategies for clients and customers searching for your local business. Local competition is hotter than ever, and if you’re not on top of your rankings, you can bet your competitors are. Here are six local SEO tactics you can […]<\/p>\n","protected":false},"author":2,"featured_media":538,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[18],"class_list":{"0":"post-538","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-seo","8":"tag-seo"},"yoast_head":"\n
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