{"id":582,"date":"2024-03-13T17:58:41","date_gmt":"2024-03-13T17:58:41","guid":{"rendered":"https:\/\/cherylroll.com\/us-house-passes-bill-tiktok-bytedance-sell-ban-438392\/"},"modified":"2024-03-13T17:58:41","modified_gmt":"2024-03-13T17:58:41","slug":"us-house-passes-bill-tiktok-bytedance-sell-ban-438392","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/us-house-passes-bill-tiktok-bytedance-sell-ban-438392\/","title":{"rendered":"U.S. House passes bill forcing TikTok owner to divest or face nationwide ban"},"content":{"rendered":"
The U.S. House of Representatives approved a bill requiring ByteDance, the owner of TikTok, to sell the platform or else face a total ban in America.<\/p>\n
Under the new legislation, ByteDance has a six-month ultimatum to divest its controlling stake in TikTok, or else it will lose its 150 million users in the States.<\/p>\n
Why we care. <\/strong>A U.S. ban on TikTok would significantly impact advertisers, especially those targeting Gen Z. This demographic favors TikTok<\/a> over platforms like Google, making it a crucial channel for advertisers seeking to reach this audience.<\/p>\n Security concerns. <\/strong>The vote was held to address concerns related to national security surrounding TikTok’s ownership. The app is owned by ByteDance, which is based in Beijing and therefore falls under China’s controversial cybersecurity laws. These laws, among other things, contain provisions that could potentially require TikTok to hand over U.S. user data to the Chinese Communist Party upon request.<\/p>\n