{"id":592,"date":"2024-03-12T16:47:35","date_gmt":"2024-03-12T16:47:35","guid":{"rendered":"https:\/\/cherylroll.com\/tiktok-new-app-instagram-438331\/"},"modified":"2024-03-12T16:47:35","modified_gmt":"2024-03-12T16:47:35","slug":"tiktok-new-app-instagram-438331","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/tiktok-new-app-instagram-438331\/","title":{"rendered":"TikTok reportedly developing new app to rival Instagram"},"content":{"rendered":"
TikTok is reportedly developing a new still image app to compete with Instagram. <\/p>\n
Eagle-eyed observers have spotted new references to “TikTok Photos” within the back-end code of the app.<\/p>\n
The code appears to suggest that TikTok users will soon start receiving prompts, encouraging them to share still images in the new app to “reach like-minded people who enjoy photo posts,” according to The SpAndroid<\/a>.<\/p>\n Why we care<\/strong>. If TikTok launches a rival to Instagram, it could offer marketers another chance to reach and connect with Gen Z, given TikTok’s popularity among this demographic.<\/p>\n Launching soon? <\/strong>In the backend code of TikTok, developers have spotted a new welcome message hinting at the possible existence of the reported Instagram competitor, that reads:<\/p>\n Hints<\/strong>. The news comes after TikTok launched a dedicated “photo mode<\/a>” for still images in-stream in 2022. The platform said at the time:<\/p>\n More recently, TikTok has also been encouraging users to share more still images, saying this content has the potential to generate more comments, likes and shares. Lia Haberman, influencer marketing lecturer at UCLA, shared a screenshot of the prompt on Threads<\/a>:<\/p>\n Haberman then commented:<\/p>\n Why now? <\/strong>Xiaohongshu, China’s version of Instagram, is doing extremely well after introducing eCommerce features to the app. In 2023, the platform made over $500 million in profit, way more than expected, and now has over 200 million users in China. Given its success, it makes sense that Beijing-based ByteDance, the company behind TikTok, is working on a similar platform to tap into this market.<\/p>\n Moreover, with TikTok facing a possible ban in the U.S<\/a>., it’s logical for ByteDance to accelerate the launch of a new platform before any potential ban takes effect.<\/p>\n Get the daily newsletter search marketers rely on.<\/p>\n \t\t\t\t\t\t\t\n
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