shift from passive viewing to active engagement<\/a>, offering new opportunities for brands to connect with audiences.<\/p>\nWhat to watch.<\/strong> Development of add-to-cart functionality and potential for direct purchasing through streaming accounts.<\/p>\n
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Interactive CTV ads boost engagement, fall short on purchases - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/interactive-ctv-engagement-purchases-445256\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interactive CTV ads boost engagement, fall short on purchases - SEO\" \/>\n<meta property=\"og:description\" content=\"A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry standards Why it matters. 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