Platform<\/a> (CMP) setup<\/strong>:<\/p>\nStreamlines consent banner creation and consent mode implementation.<\/p>\n
Works within Google Ads, Analytics, and Tag Manager interfaces.<\/p>\n
Integrates with several CMP partners, including consent manager, Cookiebot, iubenda, and Usercentrics.<\/p>\n
What’s next:<\/strong> Google plans to continue adding new diagnostics capabilities and investing in first-party data solutions as the industry evolves.<\/p>\nBottom line.<\/strong> As digital advertising faces a privacy-driven shift, Google is positioning itself as a key enabler of first-party data strategies for advertisers.<\/p>\n
\n","protected":false},"excerpt":{"rendered":"Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies, with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you […]<\/p>\n","protected":false},"author":43,"featured_media":6653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":{"0":"post-6653","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ppc","8":"tag-ppc"},"yoast_head":"\n
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