Survey: Google updates, self-preferencing, AI Overviews are top SEO threats - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/seo-threats-google-updates-self-preferencing-ai-overviews-survey-446032\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Survey: Google updates, self-preferencing, AI Overviews are top SEO threats - SEO\" \/>\n<meta property=\"og:description\" content=\"Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis. SEO threats in 2024. 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{"id":6661,"date":"2024-08-26T00:00:00","date_gmt":"2024-08-26T00:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/seo-threats-google-updates-self-preferencing-ai-overviews-survey-446032\/"},"modified":"2024-08-26T00:00:00","modified_gmt":"2024-08-26T00:00:00","slug":"seo-threats-google-updates-self-preferencing-ai-overviews-survey-446032","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/seo-threats-google-updates-self-preferencing-ai-overviews-survey-446032\/","title":{"rendered":"Survey: Google updates, self-preferencing, AI Overviews are top SEO threats"},"content":{"rendered":"

Google’s favoritism of certain types of websites – or itself, in the form of search features and AI Overviews – are the biggest threats facing SEO consultants, according to a new survey from Aleyda Solis.<\/p>\n

SEO threats in 2024.<\/strong> Google updates that favor certain types of sites (e.g., user-generated content, big brands) in the search results is the biggest threat to SEO consulting efforts, according to 52% of survey respondents. <\/p>\n

Google favoring its own features\/services over external sites was the second biggest threat (48%) while AI Overviews came in third (41%). <\/p>\n

Other real SEO threats are the adoption of LLMs to search instead of Google (37%); AI personalization of Google Search results (32%) and adoption of social platforms<\/a> to search (28%). <\/p>\n

Counter threats.<\/strong> So how are SEOs combating these threats? Based on responses Solis received, SEOs are focusing on:<\/p>\n

Improving content quality.<\/strong> High-quality, valuable, engaging, helpful and intent-based content. Which really is not new, per se.<\/p>\n

E-E-A-T<\/a>. <\/strong>This is a concept that represents a collection of ranking signals related to content, links and user interactions<\/a>.<\/p>\n

Traffic diversification. <\/strong>This is something Google’s Danny Sullivan discussed<\/a> recently.<\/p>\n

Staying updated. <\/strong>Which you can do, in part, by signing up for Search Engine Land’s daily newsletter<\/a>. <\/p>\n

Why we care.<\/strong> SEO is more difficult than ever in 2024 – especially for smaller and mid-sized brands and websites. We’re already seeing many threats in 2024 (e.g., Google algorithm updates<\/a>, more competition and complexity, less resources). But there continue to be many opportunities to reach and influence people during search journeys in today’s fragmented search landscape<\/a>.<\/p>\n

About the survey.<\/strong> The results are based on responses from 337 SEO consultants, collected between July 21 and Aug. 21.<\/p>\n

The report.<\/strong> You can read it here: The SEOFOMO State of SEO Consulting – Survey 2024 Results<\/a>.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"
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