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{"id":6668,"date":"2024-08-14T00:00:00","date_gmt":"2024-08-14T00:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/2024-martech-replacement-survey-444147\/"},"modified":"2024-08-14T00:00:00","modified_gmt":"2024-08-14T00:00:00","slug":"2024-martech-replacement-survey-444147","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/2024-martech-replacement-survey-444147\/","title":{"rendered":"Take the 2024 MarTech Replacement Survey"},"content":{"rendered":"

We’ll look back at 2024 as the year AI made its way into the martech stack. <\/p>\n

Generative AI, in particular, quickly appeared in a wide range of martech applications. <\/p>\n

In fact, as the martech landscape grew tomore than 14,000 new applications<\/a>in 2024, 77% of the 3,068 new tools introduced this year are based on generative AI.<\/p>\n

Every year, the annual MarTech Replacement Survey asks the marketing community about the martech solutions they replaced in the past 12 months.<\/p>\n

In the past several years, the survey identified a number of interesting trends:<\/p>\n

Marketing automation<\/a>platforms are the most-replaced martech application for three years running as we launch the 2024 survey.<\/p>\n

A growing number of replacements (more than one-third in 2023) are aimed at improving the customer experience.<\/p>\n

Commercial applications continue to replace homegrown solutions.<\/p>\n

In the year that’s passed since the 2023 survey was launched, we’ve seen continued layoffs in the tech sector, in particular. <\/p>\n

Marketers and marketing operations<\/a>professionals who took part in MarTech’s most recent Salary & Career Survey<\/a>identified a decrease in job satisfaction, a focus on demonstrating the value of their work and resource limitations.<\/p>\n

Against this backdrop, we’re launching the 2024 MarTech Replacement Survey. <\/p>\n

This brief survey will explore the applications your marketing organization replaced in the past year, why you replaced them, whether your martech stack is growing or shrinking, and more.<\/p>\n

Take the 2024 MarTech Replacement Survey<\/strong><\/a>.<\/p>\n