{"id":6673,"date":"2024-08-13T00:00:00","date_gmt":"2024-08-13T00:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/google-hotel-ads-commission-bidding-sunset-deadline-extended-445178\/"},"modified":"2024-08-13T00:00:00","modified_gmt":"2024-08-13T00:00:00","slug":"google-hotel-ads-commission-bidding-sunset-deadline-extended-445178","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-hotel-ads-commission-bidding-sunset-deadline-extended-445178\/","title":{"rendered":"Google extends deadline for Hotel Ads commission bidding sunset"},"content":{"rendered":"
Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns<\/a>. The new deadline is Feb. 20, 2025<\/p>\n Why we care.<\/strong> This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance.<\/p>\n Key details:<\/strong><\/p>\n Existing Hotel ads campaigns using commission-based strategies will continue until Feb. 20, 2025.<\/p>\n Reconciliation for commissions (per stay) available until Nov. 30, 2025.<\/p>\n How to prepare:<\/strong><\/p>\n Shift existing campaigns to new bid strategies before the sunset date.<\/p>\n Consider creating new Performance Max campaigns for travel goals.<\/p>\n Plan for reconciliation of any outstanding commissions.<\/p>\n Get the newsletter<\/a> search marketers rely on.<\/p>\n \t\t\t\t\t\t\t