Google phases out Smart Campaigns in favor of Performance Max - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/google-phases-out-smart-campaigns-in-favor-of-performance-max-444794\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google phases out Smart Campaigns in favor of Performance Max - SEO\" \/>\n<meta property=\"og:description\" content=\"Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. 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{"id":6701,"date":"2024-08-06T00:00:00","date_gmt":"2024-08-06T00:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/google-phases-out-smart-campaigns-in-favor-of-performance-max-444794\/"},"modified":"2024-08-06T00:00:00","modified_gmt":"2024-08-06T00:00:00","slug":"google-phases-out-smart-campaigns-in-favor-of-performance-max-444794","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-phases-out-smart-campaigns-in-favor-of-performance-max-444794\/","title":{"rendered":"Google phases out Smart Campaigns in favor of Performance Max"},"content":{"rendered":"

Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns.<\/p>\n

Why we care.<\/strong> This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions.<\/p>\n

The big picture.<\/strong> Performance Max represents Google’s next-generation approach to digital advertising, leveraging AI and machine learning to optimize ad performance across multiple platforms<\/a>.<\/p>\n

Key features of Performance Max:<\/strong><\/p>\n

Broader reach across Google’s ecosystem (Search, YouTube, Display, etc.)<\/p>\n

AI-powered optimization<\/p>\n

Customized results based on specific business goals<\/p>\n

What’s happening.<\/strong> Google will automatically upgrade existing Smart Campaigns to Performance Max campaigns.<\/p>\n

Even though a deadline hasn’t been set, advertisers will need to adapt to the new system<\/p>\n

The transition aims to streamline Google’s ad products and improve performance through AI<\/p>\n

What they’re saying.<\/strong> In a letter to advertisers, Google stated, “This upgrade will drive even higher return on investment for advertisers, to take advantage of Google AI and optimize towards your business goal.”<\/p>\n

“Some customers will still have access to Smart Campaigns, but we’re continuing to customize which campaign types are available for others based on their specific needs.” according to a Google spokesperson.<\/p>\n

First seen.<\/strong> We first came across this update from Adriaan Dekker’s LinkedIn<\/a>, showing the letter one of his followers had received from Google.:<\/p>\n

What’s next. <\/strong>Google plans to provide more information about the transition in the coming months.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"
Google is discontinuing its Smart Campaigns offering and integrating its features into Performance Max campaigns. Why we care. This shift impacts advertisers using Google’s simplified campaign management tool and signals a broader push towards AI-driven, cross-platform advertising solutions. The big picture. 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