What to watch:<\/strong><\/p>\nImpact on advertising budgets and ROI for campaigns targeting affected jurisdictions<\/p>\n
Potential expansion of similar fees to other countries<\/p>\n
Bottom line.<\/strong> Advertisers need to closely monitor their campaign settings and target locations to manage these new costs effectively.<\/p>\n
\n","protected":false},"excerpt":{"rendered":"Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for businesses targeting audiences in affected jurisdictions, regardless of the advertiser’s location. By the numbers: 2.5% Canada DST Fee starting Oct. 1. Surcharges apply to […]<\/p>\n","protected":false},"author":43,"featured_media":6717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":{"0":"post-6717","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ppc","8":"tag-ppc"},"yoast_head":"\n
Google Ads introduces new surcharges for specific jurisdictions - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads introduces new surcharges for specific jurisdictions - SEO\" \/>\n<meta property=\"og:description\" content=\"Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for businesses targeting audiences in affected jurisdictions, regardless of the advertiser’s location. By the numbers: 2.5% Canada DST Fee starting Oct. 1. Surcharges apply to […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-02T00:00:00+00:00\" \/>\n<meta name=\"author\" content=\"Anu Adegbola\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anu Adegbola\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/\",\"url\":\"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/\",\"name\":\"Google Ads introduces new surcharges for specific jurisdictions - SEO\",\"isPartOf\":{\"@id\":\"https:\/\/cherylroll.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_1338972638.jpg\",\"datePublished\":\"2024-08-02T00:00:00+00:00\",\"dateModified\":\"2024-08-02T00:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/38699f93b293e203915d88573ff2e968\"},\"breadcrumb\":{\"@id\":\"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/#primaryimage\",\"url\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_1338972638.jpg\",\"contentUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_1338972638.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cherylroll.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google Ads introduces new surcharges for specific jurisdictions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cherylroll.com\/#website\",\"url\":\"https:\/\/cherylroll.com\/\",\"name\":\"SEO\",\"description\":\"News, Search Engine Optimization (SEO)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cherylroll.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/38699f93b293e203915d88573ff2e968\",\"name\":\"Anu Adegbola\",\"sameAs\":[\"http:\/\/cherylroll.com\"],\"url\":\"https:\/\/cherylroll.com\/author\/anu-adegbola\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads introduces new surcharges for specific jurisdictions - SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/","og_locale":"en_US","og_type":"article","og_title":"Google Ads introduces new surcharges for specific jurisdictions - SEO","og_description":"Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for businesses targeting audiences in affected jurisdictions, regardless of the advertiser’s location. By the numbers: 2.5% Canada DST Fee starting Oct. 1. Surcharges apply to […]","og_url":"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/","og_site_name":"SEO","article_published_time":"2024-08-02T00:00:00+00:00","author":"Anu Adegbola","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Anu Adegbola","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/","url":"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/","name":"Google Ads introduces new surcharges for specific jurisdictions - SEO","isPartOf":{"@id":"https:\/\/cherylroll.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/#primaryimage"},"image":{"@id":"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/#primaryimage"},"thumbnailUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_1338972638.jpg","datePublished":"2024-08-02T00:00:00+00:00","dateModified":"2024-08-02T00:00:00+00:00","author":{"@id":"https:\/\/cherylroll.com\/#\/schema\/person\/38699f93b293e203915d88573ff2e968"},"breadcrumb":{"@id":"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/#primaryimage","url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_1338972638.jpg","contentUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/10\/shutterstock_1338972638.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/cherylroll.com\/google-ads-introduces-new-surcharges-for-specific-jurisdictions-444636\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cherylroll.com\/"},{"@type":"ListItem","position":2,"name":"Google Ads introduces new surcharges for specific jurisdictions"}]},{"@type":"WebSite","@id":"https:\/\/cherylroll.com\/#website","url":"https:\/\/cherylroll.com\/","name":"SEO","description":"News, Search Engine Optimization (SEO)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cherylroll.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cherylroll.com\/#\/schema\/person\/38699f93b293e203915d88573ff2e968","name":"Anu Adegbola","sameAs":["http:\/\/cherylroll.com"],"url":"https:\/\/cherylroll.com\/author\/anu-adegbola\/"}]}},"_links":{"self":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/6717","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/users\/43"}],"replies":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/comments?post=6717"}],"version-history":[{"count":0,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/6717\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/6717"}],"wp:attachment":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/media?parent=6717"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/categories?post=6717"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/tags?post=6717"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}