platforms<\/a> (in four areas: ability to use a site without ad disruption; balance between ad and non-ad content; trustworthiness of ads; and personal relevance of ads seen), according to ACSI:<\/p>\n“Respondents rate their encounters with advertising on social medial platforms as the worst part of the customer experience. New ACSI benchmarks about the trustworthiness and personal relevance of advertising content have emerged as particular user concerns.”<\/p>\n
Social media satisfaction improves.<\/strong> Overall, social media satisfaction improved to 74, marking three straight years of improvement. A couple of interesting takeaways from the survey:<\/p>\nTikTok became the industry leader in satisfaction, with a score of 78, beating out YouTube (77).<\/p>\n
Meta’s Facebook and Instagram both increased user satisfaction by three points.<\/p>\n
About the survey.<\/strong> ACSI calls itself a “national economic indicator of customer evaluations of the quality of products and services available to household consumers in the United States.” Results are based on 8,940 completed surveys by customers chosen at random, contacted via email, between July 2023 and June 2024. <\/p>\nSeveral “experience benchmarks” were taken into account in the survey, including:<\/p>\n
Ease of navigation<\/p>\n
Ease of using the site on different devices<\/p>\n
Variety of services and information.<\/p>\n
Freshness of content<\/p>\n
Amount of ads on site<\/p>\n
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