{"id":684,"date":"2024-02-23T13:00:00","date_gmt":"2024-02-23T13:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/google-sge-testing-and-development-ongoing-and-growing-437811\/"},"modified":"2024-02-23T13:00:00","modified_gmt":"2024-02-23T13:00:00","slug":"google-sge-testing-and-development-ongoing-and-growing-437811","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-sge-testing-and-development-ongoing-and-growing-437811\/","title":{"rendered":"Google SGE testing and development is ongoing, growing"},"content":{"rendered":"
It’s getting harder to find Google Search results that don’t include Search Generative Experience (SGE) results. In three industries (education, B2B tech and ecommerce), SGE appeared on 98% of queries over the past 30 days.<\/p>\n
Also, it appears SGE has become active in three new countries: Romania, Poland and Turkey – though Google hasn’t announced this expansion yet.<\/p>\n
Those findings (and more below) come from enterprise SEO platform BrightEdge and its Generative Parser, which has been tracking the behavior of Google SGE across 1 billion queries in nine industries.<\/p>\n
Why we care.<\/strong> Many SEOs were recently hopeful that Google SGE wasn’t going to happen<\/a>. However, Google is still investing heavily in the research and development of SGE, testing is continuing<\/a> and SGE’s footprint is growing, not shrinking. The big questions remains: when will SGE will launch and what the impact will be, industry by industry<\/a>. <\/p>\n Less “None” SGE states found.<\/strong> When a query doesn’t trigger SGE that is considered a “None” state. It seems we’re moving ever closer to having, well, none of these “nones.” <\/p>\n The shift in “None” states is particularly “dramatic” in three industries, where less than 2% of queries trigger an SGE result:<\/p>\n This likely means Google is satisfied that SGE is delivering value for the users on these queries, according to BrightEdge.<\/p>\n More SGE breakouts.<\/strong> A new version of a “breakout” unordered list is now appearing in SGE. The format includes images, descriptions and sources cited.<\/p>\n More YMYL warnings in SGE. <\/strong>Since January, Google has ramped up the SGE warnings for sensitive topics, such as medical queries. As one example, [broken foot x-ray] includes the warning, “This is for informational purposes only. This information does not constitute medical advice or diagnosis.<\/em>“:<\/p>\n More Places in SGE. <\/strong>Places, already one of the most common SGE modules, is now showing for 45% of location queries, up from 30% in January. This includes searches related to restaurants and travel.<\/p>\n SGE product viewers. <\/strong>Google has experimented with many formats and seems to have settled on a combination of visual and informational content when these trigger in SGE.<\/p>\n SGE features less Cons.<\/strong> Google has also been testing removing the Cons out of the Pro and Con boxes in SGE. This means searchers will only see pros – and these tests seem to happen for a week at a time, BrightEdge said.<\/p>\n Other experiments. <\/strong>Google has also been testing:<\/p>\n SGE expanding to more countries. <\/strong>Users have started enabling SGE in Search Labs in Romania, Poland, and Turkey. These three countries are not listed on Google’s Where Search Labs & experiements are available<\/a> page. Even though the lab icon doesn’t appear on the Google homepage, some users have enabled it by going to labs.google.com.<\/p>\n Dig deeper. Google CEO talks future of SGE, Gemini, Ads and AI Search<\/a><\/em><\/strong><\/p>\n\n
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