See terms.<\/a><\/p>\n4. Data integration and management: A\/B split testing + AI<\/h2>\n AI streamlines the process of creating, deploying, optimizing, and analyzing A\/B tests, enabling organizations to achieve their objectives more rapidly and efficiently.<\/p>\n
Twilio Segment and Evolv AI collect and manage data from multiple sources, including social media platforms. AI can be used to analyze this data, identifying patterns and insights that can inform the A\/B testing strategy.<\/p>\n
Experiences can be refined in real time, targeting various audiences or segments across multiple platforms. Unlike traditional A\/B testing, AI modifies ongoing experiments on the fly. It eliminates underperforming elements and integrates new variants seamlessly without restarting experiments. <\/p>\n
For instance, if a particularly effective combination boosts orders but reduces the number of items per order, AI can introduce a variant to encourage more items in the cart without setting up a separate test.<\/p>\n
Traditional A\/B testing is time-consuming, involving multiple steps from conception to execution and analysis. AI streamlines this process by identifying effective strategies, suggesting optimal user experience actions, and rapidly adding new variants to tests.<\/p>\n
5. Visual content development<\/h2>\n Recently, I was experimenting with AI for existing photographs. Using Remini, an AI photo enhancer, I was able to clean up old slides that my father had created in the ’50s and ’60s. While this could easily be done in Adobe Lightroom, I don’t have access to that tool. <\/p>\nGenerative AI tools like Midjourney, DALL-E, and Runway are helping marketers create personalized images for targeted marketing campaigns. <\/p>\n
AI can suggest image modifications or generate images catering to specific customer segments’ preferences, past behavior, and demographics by analyzing customer data, increasing engagement and conversion rates.<\/p>\n
They can also generate unique images and graphics based on textual descriptions. This lets you quickly create tailored visuals for campaigns, social media posts, or advertising without extensive graphic design resources. <\/p>\n
By understanding these real-world applications of AI, you can begin elevating your social media efforts.<\/p>\n
Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff<\/a> and contributions are checked for quality and relevance to our readers. The opinions they express are their own.<\/em><\/p>\nArtificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. This article explores five key applications of […]<\/p>\n","protected":false},"author":2,"featured_media":725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21],"tags":[22],"class_list":{"0":"post-725","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ppc","8":"tag-ppc"},"yoast_head":"\n
How to use AI to elevate social media campaigns - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use AI to elevate social media campaigns - SEO\" \/>\n<meta property=\"og:description\" content=\"Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. This article explores five key applications of […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-14T14:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Select-automatic-audience.jpeg.webp\" \/>\n<meta name=\"author\" content=\"Fox News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fox News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/\",\"url\":\"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/\",\"name\":\"How to use AI to elevate social media campaigns - SEO\",\"isPartOf\":{\"@id\":\"https:\/\/cherylroll.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/How-to-use-AI-to-elevate-social-media-campaigns-800x450.png\",\"datePublished\":\"2024-02-14T14:00:00+00:00\",\"dateModified\":\"2024-02-14T14:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\"},\"breadcrumb\":{\"@id\":\"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/#primaryimage\",\"url\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/How-to-use-AI-to-elevate-social-media-campaigns-800x450.png\",\"contentUrl\":\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/How-to-use-AI-to-elevate-social-media-campaigns-800x450.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cherylroll.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to use AI to elevate social media campaigns\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cherylroll.com\/#website\",\"url\":\"https:\/\/cherylroll.com\/\",\"name\":\"SEO\",\"description\":\"News, Search Engine Optimization (SEO)\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cherylroll.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397\",\"name\":\"Fox News\",\"sameAs\":[\"http:\/\/cherylroll.com\"],\"url\":\"https:\/\/cherylroll.com\/author\/fox-news\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use AI to elevate social media campaigns - SEO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/","og_locale":"en_US","og_type":"article","og_title":"How to use AI to elevate social media campaigns - SEO","og_description":"Artificial intelligence (AI) is reshaping social media marketing in significant ways. Where brands once had to rely on assuming what content and messaging might resonate with audiences, AI now enables data-driven personalization, automation, and experimentation. The results speak for themselves through boosted engagement, reduced costs, and streamlined operations. This article explores five key applications of […]","og_url":"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/","og_site_name":"SEO","article_published_time":"2024-02-14T14:00:00+00:00","og_image":[{"url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Select-automatic-audience.jpeg.webp"}],"author":"Fox News","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Fox News","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/","url":"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/","name":"How to use AI to elevate social media campaigns - SEO","isPartOf":{"@id":"https:\/\/cherylroll.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/#primaryimage"},"image":{"@id":"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/#primaryimage"},"thumbnailUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/How-to-use-AI-to-elevate-social-media-campaigns-800x450.png","datePublished":"2024-02-14T14:00:00+00:00","dateModified":"2024-02-14T14:00:00+00:00","author":{"@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397"},"breadcrumb":{"@id":"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/#primaryimage","url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/How-to-use-AI-to-elevate-social-media-campaigns-800x450.png","contentUrl":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/How-to-use-AI-to-elevate-social-media-campaigns-800x450.png"},{"@type":"BreadcrumbList","@id":"https:\/\/cherylroll.com\/ai-elevate-social-media-campaigns-437465\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cherylroll.com\/"},{"@type":"ListItem","position":2,"name":"How to use AI to elevate social media campaigns"}]},{"@type":"WebSite","@id":"https:\/\/cherylroll.com\/#website","url":"https:\/\/cherylroll.com\/","name":"SEO","description":"News, Search Engine Optimization (SEO)","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cherylroll.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cherylroll.com\/#\/schema\/person\/e4ce5f7f0c831df260bde5b6992ae397","name":"Fox News","sameAs":["http:\/\/cherylroll.com"],"url":"https:\/\/cherylroll.com\/author\/fox-news\/"}]}},"_links":{"self":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/725","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/comments?post=725"}],"version-history":[{"count":0,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/725\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/posts\/725"}],"wp:attachment":[{"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/media?parent=725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/categories?post=725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cherylroll.com\/wp-json\/wp\/v2\/tags?post=725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"Select](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Select-automatic-audience.jpeg.webp\")
![\"Images](\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/02\/Images-by-reach-of-ads.jpeg.webp\")