{"id":765,"date":"2024-02-06T15:06:02","date_gmt":"2024-02-06T15:06:02","guid":{"rendered":"https:\/\/cherylroll.com\/one-year-later-little-change-to-microsoft-bing-search-market-share-437238\/"},"modified":"2024-02-06T15:06:02","modified_gmt":"2024-02-06T15:06:02","slug":"one-year-later-little-change-to-microsoft-bing-search-market-share-437238","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/one-year-later-little-change-to-microsoft-bing-search-market-share-437238\/","title":{"rendered":"One year later: Little change to Microsoft Bing's search market share"},"content":{"rendered":"

Microsoft Bing managed to steal a tiny bit of Google’s search market share in the last year in the U.S., even less globally. But make no mistake – Google remains the dominant search engine.<\/p>\n

This despite the launch of the new Bing<\/a>, powered by ChatGPT designed for Search, one year ago, which many believed could ignite a true contender to challenge Google. Instead, the search market remains essentially at status quo.<\/p>\n

Why we care.<\/strong> When Microsoft CEO Satya Nadella introduced the new Bing<\/a> on Feb. 7, 2023, he called it “a new day for search.” Now, one year later, it appears more like the same old song and dance. Questions remain about whether generative AI is the game-changer either Microsoft or Google have hyped it as.<\/p>\n

By the numbers.<\/strong> Here are the number of search engine referrals over the last year (comparing February 2023 to January 2024 full month data), according to StatCounter<\/a>:<\/p>\n