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{"id":815,"date":"2024-01-30T14:00:00","date_gmt":"2024-01-30T14:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/ctr-redefining-ppc-ad-success-436944\/"},"modified":"2024-01-30T14:00:00","modified_gmt":"2024-01-30T14:00:00","slug":"ctr-redefining-ppc-ad-success-436944","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/ctr-redefining-ppc-ad-success-436944\/","title":{"rendered":"The fallacy of CTR as a KPI: Redefining PPC ad success"},"content":{"rendered":"Click-through rate (CTR) is a cornerstone metric of PPC<\/a> marketing. <\/p>\n Calculated as the percentage of people who click on an ad after seeing it, CTR is often treated as a key performance indicator (KPI), commanding disproportionate attention and optimization efforts.<\/p>\n Google search interest in the topic of CTR far exceeds that of conversion rate (CVR), even though conversions more directly align with the health and success of a business.<\/p>\n