{"id":816,"date":"2024-01-29T16:06:43","date_gmt":"2024-01-29T16:06:43","guid":{"rendered":"https:\/\/cherylroll.com\/google-search-ads-cpc-spend-436959\/"},"modified":"2024-01-29T16:06:43","modified_gmt":"2024-01-29T16:06:43","slug":"google-search-ads-cpc-spend-436959","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/google-search-ads-cpc-spend-436959\/","title":{"rendered":"Google search CPCs up 9%, pushing ad spend up 17%"},"content":{"rendered":"
Advertising spend on Google search ads in the U.S. rose by 17% year-on-year in the final quarter of 2023. Meanwhile, Google click growth remained steady at 8% year-on-year, while cost-per-click accelerated to 9% during the same period. <\/p>\n
Those numbers come from Tinuiti’s Q4 2023 Digital Ads Benchmark Report.<\/p>\n
Device matters. <\/strong>The report also found that mobile is continuing to lead the way in terms of generating Google search ad clicks:<\/p>\n\n