Want to set your 2024 SEO priorities? Run these GA4 reports - SEO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cherylroll.com\/want-to-set-your-2024-seo-priorities-run-these-ga4-reports-436496\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Want to set your 2024 SEO priorities? Run these GA4 reports - SEO\" \/>\n<meta property=\"og:description\" content=\"We entered 2023 talking about GA4 and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. 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{"id":873,"date":"2024-01-16T14:00:00","date_gmt":"2024-01-16T14:00:00","guid":{"rendered":"https:\/\/cherylroll.com\/want-to-set-your-2024-seo-priorities-run-these-ga4-reports-436496\/"},"modified":"2024-01-16T14:00:00","modified_gmt":"2024-01-16T14:00:00","slug":"want-to-set-your-2024-seo-priorities-run-these-ga4-reports-436496","status":"publish","type":"post","link":"https:\/\/cherylroll.com\/want-to-set-your-2024-seo-priorities-run-these-ga4-reports-436496\/","title":{"rendered":"Want to set your 2024 SEO priorities? Run these GA4 reports"},"content":{"rendered":"

We entered 2023 talking about GA4<\/a> and we’re doing the same thing in 2024. Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later.<\/p>\n

Having said that, I have managed to hone in on a few extremely valuable GA4 reports that I’m using to help my clients set their course for organic growth in 2024. Let’s dig into:<\/p>\n

What they are.<\/li>\n

How to set them up.<\/li>\n

What they show you.<\/li>\n

How to use the insights.<\/li>\n<\/ul>\n
Report 1: Landing page performance <\/h2>\n
This report will look at landing page performance segmented by channel. Pick the most relevant date range you’d like to study – for instance, I usually use this as a monthly or quarterly lookback.<\/p>\n
Mechanics<\/h3>\n
First, go to Engagement > Landing Page:<\/em><\/p>\n
$\"GA4$ <\/figure>\n
Next, make sure you have a Conversion<\/em> column added, and specify the primary conversion you’d like to analyze (here, we’re examining form submissions):<\/p>\n
$\"GA4$ $\"GA4$ <\/figure>\n
For an extra layer of insights, add a Source\/Medium<\/em> dimension to the report:<\/p>\n
$\"GA4$ $\"GA4$ <\/figure>\nWhat does it show you?<\/h3>\n
This gives marketers a tidy look into a few opportunities. <\/p>\n
First, if you sort by descending sessions, you can see top-viewed landing pages and quickly assess which are lagging in conversion rate. <\/p>\n
This should prompt an inspection of the page – whether it’s optimized for conversion<\/a>, no matter the traffic source. <\/p>\n
Next, you can sort by lowest sessions and look for pages with little volume with registered conversions. These may be more niche-y, but they can help you identify conversion-friendly properties and\/or themes you can double down on with extra ad spend.<\/p>\n
Sliced into landing page and channel performance, you’ll also be able to see, among other insights, which channels might badly need ad-to-landing page optimization. <\/p>\n
How do you bake the insights into your strategy?<\/h3>\n
First, high-volume landing pages drawing a lot of ad spend (and\/or organic attention) and few conversions should be high on your list of properties to optimize in 2024. <\/p>\n
You may also want to run the list by your product team to assess whether there are any market misalignments or competitive disadvantages that the page performance is hinting at.<\/p>\n
Second, the lower-volume pages succeeding at converting users should carry some insights on what’s working that you should try to replicate – or amp up with additional resources.<\/p>\n
Get the daily newsletter search marketers rely on.<\/p>\n
\t\t\t\t\t\t\tBusiness email address<\/label><\/p>\n
\t\t\t\t\t\t\t

Mechanics<\/h3>\n
You can use the landing page report above to determine the list size you’d like to study. Download the top 20, 50, or 100 (for instance) landing pages, and start categorizing each according to your segments in focus. <\/p>\n

Report 3: Funnel exploration<\/h2>\n
This report lets you pick out a top entry page (or several) and analyze how users behave once they get there. One of my favorite use cases is to see how many people are actually converting from blog posts, which I’ll show in the example below.<\/p>\n

Report 1: Landing page performance <\/h2>\n
This report will look at landing page performance segmented by channel. Pick the most relevant date range you’d like to study – for instance, I usually use this as a monthly or quarterly lookback.<\/p>\n

Report 1: Landing page performance <\/h2>\nThis report will look at landing page performance segmented by channel. Pick the most relevant date range you’d like to study – for instance, I usually use this as a monthly or quarterly lookback.<\/p>\n

Mechanics<\/h3>\nFirst, go to Engagement > Landing Page:<\/em><\/p>\n

What does it show you?<\/h3>\nThis gives marketers a tidy look into a few opportunities. <\/p>\nFirst, if you sort by descending sessions, you can see top-viewed landing pages and quickly assess which are lagging in conversion rate. <\/p>\n

Mechanics<\/h3>\nYou can use the landing page report above to determine the list size you’d like to study. Download the top 20, 50, or 100 (for instance) landing pages, and start categorizing each according to your segments in focus. <\/p>\n

Report 3: Funnel exploration<\/h2>\nThis report lets you pick out a top entry page (or several) and analyze how users behave once they get there. One of my favorite use cases is to see how many people are actually converting from blog posts, which I’ll show in the example below.<\/p>\n

Mechanics<\/h3>\nFirst, go to Explorations > Funnel exploration<\/em>:<\/p>\n

Report 1: Landing page performance <\/h2>\n
This report will look at landing page performance segmented by channel. Pick the most relevant date range you’d like to study – for instance, I usually use this as a monthly or quarterly lookback.<\/p>\n

Mechanics<\/h3>\n
You can use the landing page report above to determine the list size you’d like to study. Download the top 20, 50, or 100 (for instance) landing pages, and start categorizing each according to your segments in focus. <\/p>\n

Report 3: Funnel exploration<\/h2>\n
This report lets you pick out a top entry page (or several) and analyze how users behave once they get there. One of my favorite use cases is to see how many people are actually converting from blog posts, which I’ll show in the example below.<\/p>\n